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July 17, 2015
17
Jul

The Importance of Colour in Advertising – Part II

“People make up their minds within 90 seconds of their initial interactions with either people or products. About 62‐90 percent of the assessment is based on colours alone,” quotes a study published in Management Decision reports. “So, prudent use of colours can contribute not only to differentiating products from competitors, but also to influencing moods...
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