Day

July 30, 2015
30
Jul

Six Costly Branding Mistakes that Can Tank Marketing Initiatives

Savvy Chief Marketing Officers (CMOS) productively manage a variety of marketing functions. Email campaigns, website optimization, and content strategies all take forethought and planning. An effective branding process is another integral aspect of a successful long-term marketing strategy. Without a strong branding message, companies lack focus and flounder unnoticed by potential clients. Why then, when branding...
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