If you are building an e-commerce website, you probably want to make sure that it’s perfect. A good e-commerce website will be far more successful than a mediocre one, so make sure that your site includes these essentials for any e-commerce site.
1. Proper Security
Customers have been nervous about shopping online for years. Even though online shopping is more common now than it used to be, customers often have the same concerns that they used to. This is especially true on smaller e-commerce sites as opposed to bigger retailers that online shoppers recognize. This means that you should make absolutely sure that your e-commerce website is safe and secure. Using the right shopping cart platform or online store platform can help with this, but you should also make sure that your domain is fully secure as well, particularly if your shopping cart software is hosted on your website.
2. Multiple Payment Options
If you only have one payment option, you can lose a lot of business. For example, some online stores only accept Paypal, but some customers do not have Paypal accounts and do not want to sign up for one. Others do not feel comfortable using their debit cards online and prefer to use Paypal because of the buyer protections that it offers. Your best bet is to offer multiple payment options if at all possible; then, you can appeal to more potential customers, and you won’t have to worry about your would-be customers going elsewhere simply because you don’t accept their preferred method of payment.
3. Ease of Navigation
It should be as easy as possible for your viewers to navigate your online store. You don’t want your customers to have to work hard to find products that they might be interested in — otherwise, they might give up and head to another website to spend their money. Consider breaking up your products into various categories that are easy to find, click on, and view. Adding a few suggested products to the sidebar or bottom of each page can also make it easy for viewers to navigate among products that they might be interested in and can encourage add-ons.
Don’t assume that everyone will be viewing your website from the same browser and device that you use. Even though Firefox, Chrome and Internet Explorer might be some of the more popular browsers, you should not assume that people will be using these platforms to view your website. Instead, make sure to test your website on various devices and browsers on a regular basis to ensure that everyone can view your website and shop easily. Since a lot of people use tablets and smartphones to shop online nowadays, flexibility is very important.
5. Contact Information
It should be easy for the viewers at your e-commerce website to get in contact with you if necessary. First of all, people are often more trusting of e-commerce websites if they are able to easily find a phone number, address and other important contact information. Plus, if your viewers have trouble finding a product that they want or placing an order, you could lose that order if these viewers are not able to contact you and get answers to their questions.
As you can see, making a few improvements to your e-commerce website can help you ensure that it is as successful and user-friendly as possible. If you are interested in making your e-commerce website better so that you can enjoy easier and more effective ecommerce marketing, contact us at McAllister Marketing to find out how we can help.