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Top 5 Reasons Every Company Needs a Marketing Plan
02
May

Top 5 Reasons Every Company Needs a Marketing Plan

The most successful companies tend to have some elements in common. There is usually an underlying structure and foundation for each department, and an overall agreement towards shared goals. If employees are clear on what your company’s goals are and its plans for short-term and long-term development, it makes working together to achieve those goals...
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6 Reasons to Use Google Tag Manager as One of Your Online Marketing Tools
11
Apr

6 Reasons to Use Google Tag Manager as One of Your Online Marketing Tools 

If you’re using Google Analytics to track your online marketing initiatives, you should also consider utilizing Google Tag Manager. According to an article by Kaelin Harmon on the LunaMetrics blog, “Google Tag Manager is a user-friendly solution to managing the Tags, or the snippets of JavaScript that send information to third-parties from your website or...
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5 Tactics in Using Instagram Stories for Your Social Media Marketing 
24
Mar

5 Tactics in Using Instagram Stories for Your Social Media Marketing 

Do you use Instagram marketing for business? Perhaps you’ve noticed the new way to tell your brand’s story on this social network called Instagram Stories. Unmistakably similar to Snapchat, Instagram Stories allows users to share intimate moments through posting multiple streams of photos and videos to create their unique story for the day. The goal is to encourage even more visual content...
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SEO: Discover Blogging for Intent-Focused Search
10
Mar

SEO: Discover Blogging for Intent-Focused Search

Quality blogging, as an aspect of SEO, has become more important than ever. Are you aware of the recent news about search engine results pages (SERP)? Google has been experimenting with some innovative design variations. These changes are driven by customer demand. Google wants to give their users what they want, in a format that...
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Social Media Strategy
24
Feb

Promoted Tweets: When are They Right for Your Business’ Social Media Strategy?

Using social media to promote your business certainly has its benefits, but it comes with its own challenges and limitations. As each social media platform grows and becomes more monetized, it also becomes increasingly difficult to earn sufficient organic reach without occasionally investing in sponsored content. And since social media requires an investment of time...
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7 Business Planning Tips for Selling Your Company at Top Dollar 
17
Feb

7 Business Planning Tips for Selling Your Company at Top Dollar 

An important part of solid business planning is to consider your exit or succession strategy early-on. Your business is an asset after all, and like any other asset, you should know what to look for in the marketplace that indicates whether it’s the most opportune time to sell.   It’s easy to put off selling your business. Many entrepreneurs end up...
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The Online Buyer's Journey
10
Feb

Understanding the Online Buyer’s Journey

The different methods that people are using to make purchases has undergone an evolution over the past 10-15 years, primarily due to the exponential growth of Internet-based commerce. It is a natural and logical progression to address the fact that with this change in how consumers purchase goods and services, your sales approach should also...
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