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7 Reasons Why You Need an Ecommerce Website to Attract, Convert and Retain More Shoppers  
25
Aug

Ditch the Downloadable PDF Catalogues! 7 Reasons Why You Need an Ecommerce Website to Attract, Convert and Retain More Shoppers  

The Evolution of Product Marketing: From Print to PDF to Digital and Ecommerce Websites  With few exceptions, printed catalogues have become a thing of the past; ancient like rotary phones and bulky telephone books that companies used to reach customers at home. Besides the more obvious reach and distribution limitations of printed catalogues, they’re expensive...
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How to Rock Instagram's Multi-Image Posting Feature
18
Aug

How to Rock Instagram’s Multi-Image Posting Feature

Instagram has quickly become a very popular and compelling way to share visual content with a community of like-minded people. It stresses beauty, of course, but its single-image posting has long made any sort of cohesive storytelling a bit more of a stumbling block, both for individuals and for businesses alike. Luckily with multi-image posting,...
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How to Choose the Best Social Media Networks for Promoting Your Business | Part 2 
11
Aug

How to Choose the Best Social Media Networks for Promoting Your Business | Part 2 

In Part 1 of How to Choose the Best Social Media Networks for Promoting Your Business, we outlined the first 5 steps to take prior to choosing which social media networks to invest your time, money and resources in to promote your business. In this final portion of our 2 part series, we’ll outline the...
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How to Choose the Best Social Media Networks for Promoting Your Business | Part 1
04
Aug

How to Choose the Best Social Media Networks for Promoting Your Business | Part 1 

By now, most businesses know the value of building an online presence which includes participating on popular social media networks. But the challenge most business owners face is in determining which social media networks to include in their multichannel marketing plan. What’s even more difficult is figuring out just how your business can be successful...
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How Hiring a Full Service Marketing Team Saves You Time and Money 
28
Jul

How Hiring a Full Service Marketing Team Saves You Time and Money 

The gig economy has proven to be a game-changer for many industries. It’s a great way for businesses to access resources without assuming a lot of overhead. And on the flip side, it’s an excellent opportunity for people to make quick money off of their skills and talents. However, this setup isn’t a great fit...
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The Top 10 Marketing Mistakes Most Businesses Make
21
Jul

The Top 10 Content Marketing Mistakes Most Businesses Make

No matter which industry you turn to, content marketing is all the rage. Content marketing is favoured for its multifaceted benefits. It enables marketers to achieve more than one objective simultaneously; from boosting SEO and brand authority, to generating and converting leads. You’re likely already aware that the foundation of effective content marketing is to...
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8 Tactics Manufacturing Companies Can Use to Boost Business with Distributors
14
Jul

8 Tactics Manufacturing Companies Can Use to Boost Business with Distributors 

Being as most manufacturing companies depend on attracting and retaining distributors to sell their products to end-users, your company’s relationship with its distributors is paramount. Both you and your distributors want the same outcome: for your relationship to be a profitable one. But it is up to your company to take the initiative in identifying...
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Social Media Marketing for Tech Companies: They Key to Better SEO
07
Jul

Social Media Marketing for Tech Companies: The Key to Better SEO 

Getting a better site ranking on Google is something virtually every tech company is interested in. That’s how you’ll generate most of your leads, so having a good search engine optimization strategy is a must. Optimizing your title tags, meta descriptions, and outbound links won’t guarantee you the top spot in Google’s SERPs however. For...
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Manufacturing Industry Trade Show
30
Jun

How to Get the Most ROI Out of Manufacturing Industry Trade Shows | Part Two

Part Two | Preparing a Profitable Trade Show Strategy In part one of this series How to Select Manufacturing Industry Trade Shows with the Highest Potential ROI, we offered tips on how to select which manufacturing industry trade shows to attend. If you haven’t read it yet, you can find it here. Once you have finalized...
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Manufacturing Industry Trade Shows
23
Jun

How to Get the Most ROI Out of Manufacturing Industry Trade Shows | Part One

Part One | How to Select Manufacturing Industry Trade Shows with the Highest Potential ROI  Marketing for manufacturing companies almost always includes manufacturing industry trade shows. And being as there’s always time and money involved in exhibiting at trade shows, it makes sense to try to recoup these costs by investing in building a presence...
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