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summer
The Top 10 Marketing Mistakes Most Businesses Make
21
Jul

The Top 10 Content Marketing Mistakes Most Businesses Make

No matter which industry you turn to, content marketing is all the rage. Content marketing is favoured for its multifaceted benefits. It enables marketers to achieve more than one objective simultaneously; from boosting SEO and brand authority, to generating and converting leads. You’re likely already aware that the foundation of effective content marketing is to...
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8 Tactics Manufacturing Companies Can Use to Boost Business with Distributors
14
Jul

8 Tactics Manufacturing Companies Can Use to Boost Business with Distributors 

Being as most manufacturing companies depend on attracting and retaining distributors to sell their products to end-users, your company’s relationship with its distributors is paramount. Both you and your distributors want the same outcome: for your relationship to be a profitable one. But it is up to your company to take the initiative in identifying...
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Social Media Marketing for Tech Companies: They Key to Better SEO
07
Jul

Social Media Marketing for Tech Companies: The Key to Better SEO 

Getting a better site ranking on Google is something virtually every tech company is interested in. That’s how you’ll generate most of your leads, so having a good search engine optimization strategy is a must. Optimizing your title tags, meta descriptions, and outbound links won’t guarantee you the top spot in Google’s SERPs however. For...
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Manufacturing Industry Trade Show
30
Jun

How to Get the Most ROI Out of Manufacturing Industry Trade Shows | Part Two

Part Two | Preparing a Profitable Trade Show Strategy In part one of this series How to Select Manufacturing Industry Trade Shows with the Highest Potential ROI, we offered tips on how to select which manufacturing industry trade shows to attend. If you haven’t read it yet, you can find it here. Once you have finalized...
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Manufacturing Industry Trade Shows
23
Jun

How to Get the Most ROI Out of Manufacturing Industry Trade Shows | Part One

Part One | How to Select Manufacturing Industry Trade Shows with the Highest Potential ROI  Marketing for manufacturing companies almost always includes manufacturing industry trade shows. And being as there’s always time and money involved in exhibiting at trade shows, it makes sense to try to recoup these costs by investing in building a presence...
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Software Marketing that Appeals to Both Engineers and End Users
16
Jun

Software Marketing that Appeals to Both Engineers and End Users | Part Two  

Part Two | Appealing to Both Engineers and End-Users via Your Software Marketing   In part one of Software Marketing that Appeals to Both Engineers and End Users we touched on how to tailor your software’s UI and UX to appeal to both engineers and end users. The next step is appealing to each buyer segment...
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Software Marketing that Appeals to Both Engineers and End Users
09
Jun

Software Marketing that Appeals to Both Engineers and End Users | Part One 

Part One | Packaging Your Software to Appeal to Both Engineers and End Users  The modern software company has two distinct categories of customer: the engineer and the end user. Both groups are avid users of programs and apps, both want streamlined, well-supported features and both want the same end result from their app: that...
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Social Media for Manufacturers
02
Jun

10 Things Small Manufacturing Companies Can Do Best on Social Media  

Since the advent of social media, companies in the manufacturing industry have lagged behind companies in other industries in their utilization of social media. Fortunately, manufacturing companies are finally recognizing that social media can be a potent tool in their marketing arsenal. Social media has the power to engage existing customers, attract new prospects, educate...
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Inbound Marketing Strategies for Tech Companies
19
May

4 Inbound Marketing Strategies That Help Tech Companies Convey Value 

Let’s say you’re in charge of marketing for a B2B tech company, one that makes servers and micro-servers, processors, software development tools and chips. After a careful review of your company’s complete product index, you might start to wonder, “How did I end up here?” How do you take a company whose products and services are...
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Why Hire a Marketing Team for Web Page Optimization? 
03
Feb

Why Hire a Marketing Team for Web Page Optimization? 

Search engines still assist  mobile and web users in locating  information in seconds. It’s a competitive marketplace with each business vying for a top position on the search engine results page.  Populating your website and social media pages with good quality, keyword-infused content will help attract more visitors to your website on a daily basis....
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