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summer
Manufacturing Industry Trade Shows
23
Jun

How to Get the Most ROI Out of Manufacturing Industry Trade Shows | Part One

Part One | How to Select Manufacturing Industry Trade Shows with the Highest Potential ROI  Marketing for manufacturing companies almost always includes manufacturing industry trade shows. And being as there’s always time and money involved in exhibiting at trade shows, it makes sense to try to recoup these costs by investing in building a presence...
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Software Marketing that Appeals to Both Engineers and End Users
16
Jun

Software Marketing that Appeals to Both Engineers and End Users | Part Two  

Part Two | Appealing to Both Engineers and End-Users via Your Software Marketing   In part one of Software Marketing that Appeals to Both Engineers and End Users we touched on how to tailor your software’s UI and UX to appeal to both engineers and end users. The next step is appealing to each buyer segment...
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Software Marketing that Appeals to Both Engineers and End Users
09
Jun

Software Marketing that Appeals to Both Engineers and End Users | Part One 

Part One | Packaging Your Software to Appeal to Both Engineers and End Users  The modern software company has two distinct categories of customer: the engineer and the end user. Both groups are avid users of programs and apps, both want streamlined, well-supported features and both want the same end result from their app: that...
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Social Media for Manufacturers
02
Jun

10 Things Small Manufacturing Companies Can Do Best on Social Media  

Since the advent of social media, companies in the manufacturing industry have lagged behind companies in other industries in their utilization of social media. Fortunately, manufacturing companies are finally recognizing that social media can be a potent tool in their marketing arsenal. Social media has the power to engage existing customers, attract new prospects, educate...
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Inbound Marketing Strategies for Tech Companies
19
May

4 Inbound Marketing Strategies That Help Tech Companies Convey Value 

Let’s say you’re in charge of marketing for a B2B tech company, one that makes servers and micro-servers, processors, software development tools and chips. After a careful review of your company’s complete product index, you might start to wonder, “How did I end up here?” How do you take a company whose products and services are...
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Why Hire a Marketing Team for Web Page Optimization? 
03
Feb

Why Hire a Marketing Team for Web Page Optimization? 

Search engines still assist  mobile and web users in locating  information in seconds. It’s a competitive marketplace with each business vying for a top position on the search engine results page.  Populating your website and social media pages with good quality, keyword-infused content will help attract more visitors to your website on a daily basis....
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7 Ways to Improve Your Content Marketing Strategy by Repurposing Content 
27
Jan

7 Ways to Improve Your Content Marketing Strategy by Repurposing Content 

If you are looking for ways to increase your brand exposure online, plus reach and engage your audience while increasing lead conversions, repurposing your blog content is the answer. Your blog is at the heart of your inbound marketing strategy. By creating relevant content that appeals to your ideal customer, you can drive traffic to your blog post, and...
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5 Ways To Improve Your ROI From Facebook Advertising 
20
Jan

5 Ways To Improve Your ROI From Facebook Advertising 

Facebook is the largest social network on the web today, boasting more than 1 billion total users. That number will continue to grow as the user base in countries around the world grows as well. Facebook presents a huge opportunity for businesses, and Facebook ads are often the preferred way to connect with your potential audiences. However, diving...
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