By

tracy
7 Tactical Video Strategies
13
Jan

7 Tactical Video Strategies to Use in Your Content Marketing for Business Growth

Video marketing is one of the most effective strategies you could have in your inbound marketing arsenal. Companies using video enjoy 41% more web traffic from search than non-users. With benefits like building your email list, connecting deeper with your audience, increasing your reach and influence online, and boosting engagement, video marketing can indeed grow your brand...
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Marketing Automation
09
Jan

Check Out These Top Trends in Marketing Automation

With everything that goes into running a business, you try to make tasks as simple as possible. Like marketing for example. It’s impossible to create and post everything yourself. This is where marketing automation comes into play. According to Hubspot, “marketing automation refers to the software that exists with the goal of automating marketing actions.” So the...
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Your Conversion Rates
06
Dec

Why Your Conversion Rates Are Low (and How to Fix Them)

You have a robust email marketing campaign, eager social media followers, and an ongoing online ad presence. It would seem that you have all of the right pieces to be converting users on your website, and yet your numbers still dip below your desired conversion rates. Your marketing may be working just fine, but the...
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Can Your Company Benefit From a New Top-Level Domain?
27
Nov

Rebranding Considerations: Can Your Company Benefit from A New Top-Level Domain?

For a long time, the only top-level domains available to private individuals and companies were .com, .net and .org. A “land rush” to grab up these valuable domains led to pretty much every term that would directly relate to your product or service being taken either by speculators or by one of the largest companies...
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3 Ways to Quickly Improve Traffic to Your Business Blog
14
Nov

3 Ways to Quickly Improve Traffic to Your Business Blog

Have you recently launched your business blog and are ready to attract fresh visitors to your content? Perhaps you already have a blog and now you’re struggling to drive quality traffic to your site. Since your blog will serve as a central component in your digital marketing, it’s essential to get your content in front...
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The Story of Inbound Marketing
31
Oct

The Story of Inbound Marketing

Over the last ten years, as the majority of people and companies have begun using the internet as a source of information about products and services—as well as increasingly using the internet to do their actual buying and ordering, inbound marketing has taken over as the marketing method of choice. In the ‘olden’ days, before...
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24
Oct

Top Tips for Engaging With Your Followers on Social Media [Infographic]

Social media engagement isn’t just about getting people to like or follow your pages. Truly engaged social media followers are prompted by your content and calls to action to complete something or follow through—say, by signing up for an additional newsletter or making a purchase. But how to get them to do that isn’t as...
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Lead Generation and Conversion Tips
07
Sep

Taking the Step from Lead Generation to Lead Conversion

Lead generation isn’t the be-all and end-all of online marketing. Many businesses new to the game treat lead generation as their top priority, although it alone doesn’t guarantee a successful campaign. We always encourage business owners and marketers to think beyond lead generation and consider how they’ll convert those leads with their website. Here are a few...
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Content Marketing Strategy Guide
31
Aug

Simple 5 Step Guide to Developing a Content Marketing Strategy

Content marketing is indeed one of the most powerful sources for creating new traffic, generating leads, and customer acquisition. With 88% of B2B marketers currently using content marketing as part of their marketing strategy, it makes sense that businesses should create an active plan to generate these desired results. Yet, according to Content Marketing Institute, only 32%...
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Inbound Marketing
18
Aug

How Manufacturing Companies Can Leverage Inbound Marketing

Long gone are the days in which manufacturing companies could rest easy knowing their investments in magazine advertisements, billboards, cold-calling and attending trade shows would naturally pay itself off.  While these traditional forms of outbound marketing can still work and can still be effective ways to attract prospects, using these tactics alone will undoubtedly yield...
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