Blogging is extremely useful for building and maintaining your brand identity and brand awareness online. Incorporating a business blog in your marketing plan will provide instant exposure to your brand on various platforms especially with search and social media.
Start with creating content that is of interest to your audience. Your blog articles should be about things that are relevant to the services or products you offer. This way the consumer understands who you are, connects with you on a deeper level, recognizes your work and seeks it out from others. The idea here is to ensure that you are creating great content that is helpful by providing answers to the questions your targeted consumers are asking. By doing this you will begin to establish your business and brand authority.
It’s important to engage with your consumers online, as increasingly, consumers are learning about services and products through social media and search. Your online marketing and brand strategy cannot rest on logo and trademark alone. Regular blogging about relevant issues in your field will increase your visibility. Once someone relates to a blog you have written, it can go viral increasing your audience and potential consumers.
Blogging also allows you to put forth a more authentic voice behind your logo, trademark or website. In a blog you can provide analysis on the specific benefits of your products. Also, including the latest research or cutting-edge matters in your field will distinguish you from your competition and will build your credibility as an expert. By introducing tutorials, Infographics, videos, whitepapers and interviews into your blogging editorial, your audience will see you as an “authority” on the topic.
In an increasingly online world where consumers are learning about new products and services through research on Google, Bing, Facebook, Twitter, LinkedIn, Google+ etc, having regular content that can be shared is essential to staying relevant in the competitive landscape and among your consumers. Another huge benefit of blogging regularly is the benefits of Search Engine Optimization. Overtime, search engines will index your posts driving more traffic to your website via organic search and hopefully more business for you.
At McAllister Marketing we are passionate about consumer focused marketing. Being consumer focused means knowing who your consumers are and what will make them become a believer in your brand. Contact us to find out more about how we can help you optimize your blog and your brand marketing strategy.
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