Blog

How to Market to Your Market
3 Ways Effective Email Marketing Can Be Used to Your Advantage
03
Aug

3 Ways Effective Email Marketing Can Be Used to Your Advantage 

There are a ton of ways to market to potential customers these days. The traditional methods, like radio, TV, and print media are still used occasionally, but most companies focus online. Social media, SEO, and paid advertising are some common ways of reaching customers. One method that’s remained in style despite its relative old age...
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Social Media Marketing for Tech Companies
20
Jul

Social Media Marketing for Tech Companies: 5 Reasons Why You Need to Be on LinkedIn  

For online professional networking, LinkedIn really cannot be beaten. And when it comes to social media marketing for tech companies and SaaS providers, the business-focused social media platform allows them to build their professional connections, showcase their expertise, gain credibility, and demonstrate their thought leadership amongst their networks.   While Facebook, Instagram, Twitter and YouTube tend...
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3 Methods for Increasing Your SaaS Free Trial Conversion Rate:
06
Jul

3 Steps to Increasing Your SaaS Free Trial Conversion Rate  

Everyone loves free samples. A snack pack of a new style of potato chip, a shot glass-sized taste of a freshly released, frozen coffee drink, or a miniature tube of a promising new skincare product…Vendors offer samples because they know that when it comes to introducing a new product, “trying is buying.” And software is...
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Customer Acquisition vs. Retention: Which Does Your Business Need? 
22
Jun

Customer Acquisition vs. Retention: Which Does Your Business Need? 

Customer acquisition and retention often compete for funding within a company’s marketing budget. The reality is that both are essential for your campaign and require separate strategies. Here are the most important things to know:   Value:  New customers are more expensive than returning ones. This is a widely accepted fact, and this Harvard Business Review...
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How to Create a Customer Service Strategy
08
Jun

How to Start Creating a Customer Service Strategy to Improve Customer Acquisition and Retention  

In last week’s blog post, we discussed why your customer service strategy is the foundational key to your company’s growth and success. There’s no point advertising to attract more customers until your business is ready to deliver a good–or, better yet–exceptional customer experience!  Today we’re going to outline how you can get started on creating...
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The Importance of Having a Customer Service Strategy
25
May

Why Your Customer Service Strategy is the Foundational Key to Your Company’s Growth and Success 

Great advertising can’t help a business with bad or—even just mediocre—customer service. In fact, it could be said that great advertising can put a business with bad customer service out of business faster. Advertising brings people to your store or website, but once they arrive, it’s up to you and your people—or your website content...
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