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How to Market to Your Market
SEO Mistakes That Affect Your Website’s SERP Ranking
02
Nov

10 SEO Mistakes That Affect Your Website’s Visibility in Google’s Search Results 

Where in The World Is My Website on Google’s Search Results?  If you remember the 90’s, (or have been unable to forget those years), you might also remember a kids’ game show called Where in the World is Carmen Sandiego? Basically, three 5th-graders would compete with each other to find this mysterious criminal mastermind; and...
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Planning a Successful PPC Campaign
19
Oct

Planning a Successful PPC Campaign: What are Google Quality Scores? And Why Should I Care? 

Whether you’re creating a Google ad campaign from scratch or you’re looking to improve an existing one, your approach to campaign management should always be holistic. One of the key metrics to look at when evaluating the success of your Google PPC campaign is your Quality Scores. Not only do your Quality Scores serve as...
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How to Optimize Your Social Media Marketing Profiles | Part 2 
05
Oct

How to Optimize Your Social Media Marketing Profiles | Part 2 

In Part 1 of How to Optimize Your Social Media Marketing Profiles, we walked you through setting up the look and feel of your profiles. Now it’s time to cover the final 7 steps to take in setting up a professional-calibre profile on each of the social media platforms you choose to promote your business...
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How to Optimize Your Social Media Marketing Profiles | Part 1
21
Sep

How to Optimize Your Social Media Marketing Profiles | Part 1 

In the wide and highly competitive world of social media marketing, it’s all too easy to get caught up in chasing the latest social media marketing trends and the busywork of posting content and maintaining your social media presence on numerous platforms. Ideally, you aren’t spreading yourself too thin for the sake of participating on...
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The 8 Commandments of Customer Service
07
Sep

Client Retention Strategies: Behold, The 8 Commandments of Customer Service 

It’s easy to deliver a positive customer service experience when things are going smoothly and customers are easy to please. But what do you and your sales team do when you’re backed into a proverbial-corner with an unpleasant, demanding or even infuriated customer?   If you’ve worked with customers directly, then you know you face fresh...
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Marketing for Manufacturing Companies: How to Make Inbound Marketing Really Work for You 
17
Aug

Marketing for Manufacturing Companies: How to Make Inbound Marketing Really Work for You 

Done well, inbound marketing can be the most effective tactic manufacturing businesses can use to capture more leads, convert those leads into customers and retain current customers. That said, effective inbound marketing requires a strategic approach. Read on to learn how you can begin implementing a solid inbound marketing strategy for your manufacturing business this...
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