Category

Advertising
Don't Sabotage Your Promotion
24
Nov

Common Ways Businesses Sabotage the Success of Their Promotions (and What to Do Instead)

Throughout the year, both online and bricks and mortar businesses decide to run a promotion in efforts to attract more customers and move more inventory. And if the deal is good and well-advertised, the tactic can be a very successful one––because, let’s admit it, everyone loves a good deal. But how many of us have...
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Get More Customers! Make Sure Your Q4 Lead Generation Strategy Includes These 6 Elements 
01
Sep

Get More Customers! Make Sure Your Q4 Lead Generation Strategy Includes These 6 Elements 

Don’t Miss Out on this Year’s Most Opportune Times to Attract New Leads, and Rekindle Stale Ones  September marks a month of change. Draining the backyard pool, seeing kids off to school (yay!), and what is often a very obvious shift for most businesses. Consumer behaviour changes can mean either more or less traffic and...
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How Hiring a Full Service Marketing Team Saves You Time and Money 
28
Jul

How Hiring a Full Service Marketing Team Saves You Time and Money 

The gig economy has proven to be a game-changer for many industries. It’s a great way for businesses to access resources without assuming a lot of overhead. And on the flip side, it’s an excellent opportunity for people to make quick money off of their skills and talents. However, this setup isn’t a great fit...
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Social Media Strategy
24
Feb

Promoted Tweets: When are They Right for Your Business’ Social Media Strategy?

Using social media to promote your business certainly has its benefits, but it comes with its own challenges and limitations. As each social media platform grows and becomes more monetized, it also becomes increasingly difficult to earn sufficient organic reach without occasionally investing in sponsored content. And since social media requires an investment of time...
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5 Ways To Improve Your ROI From Facebook Advertising 
20
Jan

5 Ways To Improve Your ROI From Facebook Advertising 

Facebook is the largest social network on the web today, boasting more than 1 billion total users. That number will continue to grow as the user base in countries around the world grows as well. Facebook presents a huge opportunity for businesses, and Facebook ads are often the preferred way to connect with your potential audiences. However, diving...
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Paid Search Marketing Mistakes
07
Aug

3 Painstaking Mistakes Not to Make in Paid Search Marketing

Pay per click (PPC), often referred to as paid search marketing, can be the single most effective way for a brand to generate targeted traffic, increase sales and attract lifetime customers without months of waiting and waiting, which is common for organic search traffic. It is very possible, for instance, to turn a customer base...
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Facebook Ad Tips
11
Jul

The Ultimate Guide for Creating a Great Facebook Ad

Facebook is the proud owner of over a billion users. Among these users are people of all generations, colours, occupations and countries. These users are all extremely excited to share every piece of exciting news with their friends and the rest of the world. Naturally, this introduces a pretty significant opportunity for businesses of all...
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15
Apr

Facebook Advertising: What You Need to Know

Digital marketing is one of the most important, if not the single most important thing you can do in order to increase your web presence. Part and parcel of this digital marketing campaign includes strategically placed ads on social media, and most especially, how to generate more leads with Facebook advertising. This blog post discusses...
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28
Jan

Advertising From Ancient Times to the Era of Integrated Marketing Communications

Advertising the art of selling a product or service through modes of communication, some of which existed in ancient Rome where crudely drawn or painted messages were left on walls touting a variety of businesses. The Romans used this method as well as wall posters for political campaigns during the time of the Republic. Even...
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17
Jul

The Importance of Colour in Advertising – Part II

“People make up their minds within 90 seconds of their initial interactions with either people or products. About 62‐90 percent of the assessment is based on colours alone,” quotes a study published in Management Decision reports. “So, prudent use of colours can contribute not only to differentiating products from competitors, but also to influencing moods...
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