Category

Advertising
Planning a Successful PPC Campaign
19
Oct

Planning a Successful PPC Campaign: What are Google Quality Scores? And Why Should I Care? 

Whether you’re creating a Google ad campaign from scratch or you’re looking to improve an existing one, your approach to campaign management should always be holistic. One of the key metrics to look at when evaluating the success of your Google PPC campaign is your Quality Scores. Not only do your Quality Scores serve as...
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Social Media Marketing for Tech Companies
20
Jul

Social Media Marketing for Tech Companies: 5 Reasons Why You Need to Be on LinkedIn  

For online professional networking, LinkedIn really cannot be beaten. And when it comes to social media marketing for tech companies and SaaS providers, the business-focused social media platform allows them to build their professional connections, showcase their expertise, gain credibility, and demonstrate their thought leadership amongst their networks.   While Facebook, Instagram, Twitter and YouTube tend...
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3 Methods for Increasing Your SaaS Free Trial Conversion Rate:
06
Jul

3 Steps to Increasing Your SaaS Free Trial Conversion Rate  

Everyone loves free samples. A snack pack of a new style of potato chip, a shot glass-sized taste of a freshly released, frozen coffee drink, or a miniature tube of a promising new skincare product…Vendors offer samples because they know that when it comes to introducing a new product, “trying is buying.” And software is...
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How to Plan a Successful PPC Advertising Campaign
13
Apr

How to Plan a Successful PPC Advertising Campaign

PPC advertising (pay-per-click) can be an effective way to help get your company at the top of search engine results. While website SEO is an important foundation in any online marketing strategy, growing your organic traffic does take time, whereas PPC campaigns can produce instant visibility. This is why PPC advertising is especially suited for...
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What are Buyer Personas and Why Are They So Important?
16
Feb

What are Buyer Personas and Why Are They So Important?

Buyer personas are one of the most valuable tools in a content marketer’s tool belt.   Buyer personas help you better understand your target customers and provide services and products that appeal to them. They also help you generate content and marketing materials that really speak to your customers’ wants, needs and goals. You could say...
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Don't Sabotage Your Promotion
24
Nov

Common Ways Businesses Sabotage the Success of Their Promotions (and What to Do Instead)

Throughout the year, both online and bricks and mortar businesses decide to run a promotion in efforts to attract more customers and move more inventory. And if the deal is good and well-advertised, the tactic can be a very successful one–because, let’s admit it, everyone loves a good deal. But how many of us have...
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Get More Customers! Make Sure Your Q4 Lead Generation Strategy Includes These 6 Elements 
01
Sep

Get More Customers! Make Sure Your Q4 Lead Generation Strategy Includes These 6 Elements 

Don’t Miss Out on this Year’s Most Opportune Times to Attract New Leads, and Rekindle Stale Ones  September marks a month of change. Draining the backyard pool, seeing kids off to school (yay!), and what is often a very obvious shift for most businesses. Consumer behaviour changes can mean either more or less traffic and...
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How Hiring a Full Service Marketing Team Saves You Time and Money 
28
Jul

How Hiring a Full Service Marketing Team Saves You Time and Money 

The gig economy has proven to be a game-changer for many industries. It’s a great way for businesses to access resources without assuming a lot of overhead. And on the flip side, it’s an excellent opportunity for people to make quick money off of their skills and talents. However, this setup isn’t a great fit...
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Social Media Strategy
24
Feb

Promoted Tweets: When are They Right for Your Business’ Social Media Strategy?

Using social media to promote your business certainly has its benefits, but it comes with its own challenges and limitations. As each social media platform grows and becomes more monetized, it also becomes increasingly difficult to earn sufficient organic reach without occasionally investing in sponsored content. And since social media requires an investment of time...
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5 Ways To Improve Your ROI From Facebook Advertising 
20
Jan

5 Ways To Improve Your ROI From Facebook Advertising 

Facebook is the largest social network on the web today, boasting more than 1 billion total users. That number will continue to grow as the user base in countries around the world grows as well. Facebook presents a huge opportunity for businesses, and Facebook ads are often the preferred way to connect with your potential audiences. However, diving...
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