Category

Advertising
17
Jul

The Importance of Colour in Advertising – Part II

“People make up their minds within 90 seconds of their initial interactions with either people or products. About 62‐90 percent of the assessment is based on colours alone,” quotes a study published in Management Decision reports. “So, prudent use of colours can contribute not only to differentiating products from competitors, but also to influencing moods...
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10
Oct

How to Use Effective Advertising Headlines

The great benefit of headlines in advertising copy is their ability to draw the reader into the body of the advertisement. It acts as an initial qualifier for the prospect. Your headline has to be simple and direct and needs to change with your target audience. I should also point out that pictures can be, and...
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08
Mar

The Importance of Colour in Advertising

The usage of colour in advertising is often a very important choice, since colour can have a tremendous psychological impact on people. The national origin of potential buyers, for example, can influence their preference for colour. The Chinese tend to like metallic golds and reds. Lifestyle preferences can also influence which colours are favoured. Vivid...
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How to Design a Marketing Strategy for Launching New Products
22
Feb

How to Design a Marketing Strategy for Launching New Products

Many firms invest the necessary effort to define the company’s business strategy through its vision, mission, and values. Successful businesses also will design a marketing strategy for new products and services. One way to consider growth opportunities is through the Ansoff Matrix. In a classic article in Harvard Business Review (1957), Igor Ansoff describes four...
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How to Use Consumer Focused Marketing Tactics to Appeal to Holiday Shoppers
20
Dec

How to Use Consumer Focused Marketing Tactics to Appeal to Holiday Shoppers

With the holiday shopping season reaching a feverish pitch, consumer attention deficit will be at an all time high. Finishing up last minute shopping, checking their list twice and thrice more to make sure they didn’t forget anyone, and even traveling at this time of year can quickly result in feeling scattered and overwhelmed. It...
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How to Grow Your Business With a Pay Per Click Campaign
26
Nov

How to Grow Your Business With a Pay Per Click Campaign

If you are spending some part of your web development budget or marketing budget on Search Engine Optimization (SEO), congratulations, you are definitely on the right path to a continued presence on search engine result pages. In the long run SEO is really the optimal solution for getting relevant traffic to your web pages. Unfortunately...
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