Category

Branding
What are Buyer Personas and Why Are They So Important?
16
Feb

What are Buyer Personas and Why Are They So Important?

Buyer personas are one of the most valuable tools in a content marketer’s tool belt.   Buyer personas help you better understand your target customers and provide services and products that appeal to them. They also help you generate content and marketing materials that really speak to your customers’ wants, needs and goals. You could say...
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5 Customer Retention Strategies to Increase Profits and Grow Your Business 
15
Dec

5 Customer Retention Strategies to Increase Profits and Grow Your Business 

According to Harvard Business Review, it costs businesses on average 5 to 25 times as much to acquire a new customer as to retain an existing one. That’s an important metric, because another analysis—this one from Bain & Company—finds that increasing customer retention by as little as 5% increases profits by between 25% and 95%....
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How to Choose the Best Social Media Networks for Promoting Your Business | Part 2 
11
Aug

How to Choose the Best Social Media Networks for Promoting Your Business | Part 2 

In Part 1 of How to Choose the Best Social Media Networks for Promoting Your Business, we outlined the first 5 steps to take prior to choosing which social media networks to invest your time, money and resources in to promote your business. In this final portion of our 2 part series, we’ll outline the...
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How Hiring a Full Service Marketing Team Saves You Time and Money 
28
Jul

How Hiring a Full Service Marketing Team Saves You Time and Money 

The gig economy has proven to be a game-changer for many industries. It’s a great way for businesses to access resources without assuming a lot of overhead. And on the flip side, it’s an excellent opportunity for people to make quick money off of their skills and talents. However, this setup isn’t a great fit...
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Software Marketing that Appeals to Both Engineers and End Users
16
Jun

Software Marketing that Appeals to Both Engineers and End Users | Part Two  

Part Two | Appealing to Both Engineers and End-Users via Your Software Marketing   In part one of Software Marketing that Appeals to Both Engineers and End Users we touched on how to tailor your software’s UI and UX to appeal to both engineers and end users. The next step is appealing to each buyer segment...
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Software Marketing that Appeals to Both Engineers and End Users
09
Jun

Software Marketing that Appeals to Both Engineers and End Users | Part One 

Part One | Packaging Your Software to Appeal to Both Engineers and End Users  The modern software company has two distinct categories of customer: the engineer and the end user. Both groups are avid users of programs and apps, both want streamlined, well-supported features and both want the same end result from their app: that...
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Can Your Company Benefit From a New Top-Level Domain?
27
Nov

Rebranding Considerations: Can Your Company Benefit from A New Top-Level Domain?

For a long time, the only top-level domains available to private individuals and companies were .com, .net and .org. A “land rush” to grab up these valuable domains led to pretty much every term that would directly relate to your product or service being taken either by speculators or by one of the largest companies...
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5 Mistakes to Avoid When Rebranding Your Business
21
Jan

5 Mistakes to Avoid When Rebranding Your Business

If your business growth has stalled or started to falter, the natural reaction of many business owners is to rebrand their company and offer a new, exciting take on the products and services that they provide. This often pays off extremely well for businesses of all sizes, but there are also often times when the...
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25
Sep

3 Ways to Create a Stronger Personal Connection in Your Branding

If a brand has depth, it means the brand can connect to the human psyche on multiple levels. It’s a more meaningful, complex relationship. Depth isn’t established instantly. It takes time and strategy. Companies can create this depth in stages using a variety of tactics from a variety of angles. Here are three examples of...
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30
Jul

Six Costly Branding Mistakes that Can Tank Marketing Initiatives

Savvy Chief Marketing Officers (CMOS) productively manage a variety of marketing functions. Email campaigns, website optimization, and content strategies all take forethought and planning. An effective branding process is another integral aspect of a successful long-term marketing strategy. Without a strong branding message, companies lack focus and flounder unnoticed by potential clients. Why then, when branding...
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