Category

Branding
04
Mar

The Importance Of Brand Personality 

Brands, much like humans, have certain personality traits. The personification of a brand that evokes certain emotions in customers is what builds brand equity. Brand personality is not applicable just to large corporations; this branding strategy can help small businesses and startups as well. What are different types of brand personalities? Customers show loyalty towards...
Read More
03
Dec

How To Create The Right Brand Image

Branding has equal importance for both small and big businesses. It is the process by which you define the business to the internal members of the company, as well as external groups (customers, investors, clients and so on). You could also term it as the “identity” of the business; based on the understanding that it...
Read More
22
Oct

The Benefits Of Blogging To Increase Your Brand Awareness

Blogging is extremely useful for building and maintaining your brand identity and brand awareness online. Incorporating a business blog in your marketing plan will provide instant exposure to your brand on various platforms especially with search and social media. Start with creating content that is of interest to your audience. Your blog articles should be...
Read More
07
Sep

How Much Should You Change Your Logo to Avoid Disaster?

The basic elements of initial branding usually have to involve bringing elements of assimilation so your prospective customers can recognize your company logo and business methods in an instant. What happens, though, when you want to rebrand all of that after using the same brand for decades? We’re already starting to see major companies make similar changes...
Read More
Use Your Senses in Branding
13
May

Use Your Senses in Branding

A majority of product purchases are initiated or completed based on emotions. Therefore, branding must create a memorable, emotional connection with customers. A fascinating new book, “Brand esSense,” by Neil Gains addresses how brands are built and strengthened through senses, symbols, and stories. Humans rely on our visual senses to understand our surroundings, unlike our four-legged friends...
Read More
Who are Your Superconsumers?
15
Mar

Who are Your Superconsumers?

Market segmentation often involves many parameters, such as demographics, income, and geographical location. When sales of a brand begin to show signs of lagging, a firm often ramps up branding and marketing efforts to convince non-users and infrequent customers to make a purchase. However, a recent study by Eddie Yoon and co-workers (Harvard Business Review, March 2014)...
Read More
How to Design a Marketing Strategy for Launching New Products
22
Feb

How to Design a Marketing Strategy for Launching New Products

Many firms invest the necessary effort to define the company’s business strategy through its vision, mission, and values. Successful businesses also will design a marketing strategy for new products and services. One way to consider growth opportunities is through the Ansoff Matrix. In a classic article in Harvard Business Review (1957), Igor Ansoff describes four...
Read More
Riding on Popular Trends and Branding a Conferences
13
Feb

2 Under-Utilized Branding Tactics: Riding on Popular Trends and Branding at Conferences

Branding can become a complicated process in trying to gain an audience, especially with a much more crowded marketplace of ideas and creativity. While you should always strive to create your own persona during the branding process, should you also consider riding on the back of a popular trend to help gain you more exposure?...
Read More
6 Lessons on Brand Awareness
21
Jan

6 Lessons on Brand Awareness Based on Consumer Reports Car Brand Perception Survey

Whatever product or service you sell, you can gain a lot of insight into branding based on the Consumer Reports Car Brand Perception Survey. Take a look at the results from the latest poll and consider these 6 lessons about brand awareness and perception. Overall, the survey showed once again that the perceived difference between...
Read More
7 Reasons It May Be Time to Do a Re-Branding of Your Business
03
Jan

7 Reasons It May Be Time to Do a Re-Branding of Your Business

When it comes to circumstance, there could be hundreds of reasons why you may have to think about doing a re-branding of your business. There really isn’t anything more daunting for a business than having to form a marketing plan again to re-introduce themselves with a new look or partnership. Take a look at some...
Read More
1 2 3
  • This field is for validation purposes and should be left unchanged.

Contact Us

We’re a pretty easy going bunch. If you have a project in mind, we’d love to hear from you.

E-mail us using this form or call us at 250-380-2299

  • This field is for validation purposes and should be left unchanged.
*Required. Your information is safe with us.
×

Get a Quote

 

We’re a pretty easy going bunch. If you have a project in mind, we’d love to hear from you.

E-mail us using this form or call us at 250-380-2299

  • This field is for validation purposes and should be left unchanged.
*Required. Your information is safe with us.
×

Book a Consultation

  • This field is for validation purposes and should be left unchanged.
*Required. Your information is safe with us.
×