Category

Branding
Riding on Popular Trends and Branding a Conferences
13
Feb

2 Under-Utilized Branding Tactics: Riding on Popular Trends and Branding at Conferences

Branding can become a complicated process in trying to gain an audience, especially with a much more crowded marketplace of ideas and creativity. While you should always strive to create your own persona during the branding process, should you also consider riding on the back of a popular trend to help gain you more exposure?...
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6 Lessons on Brand Awareness
21
Jan

6 Lessons on Brand Awareness Based on Consumer Reports Car Brand Perception Survey

Whatever product or service you sell, you can gain a lot of insight into branding based on the Consumer Reports Car Brand Perception Survey. Take a look at the results from the latest poll and consider these 6 lessons about brand awareness and perception. Overall, the survey showed once again that the perceived difference between...
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7 Reasons It May Be Time to Do a Re-Branding of Your Business
03
Jan

7 Reasons It May Be Time to Do a Re-Branding of Your Business

When it comes to circumstance, there could be hundreds of reasons why you may have to think about doing a re-branding of your business. There really isn’t anything more daunting for a business than having to form a marketing plan again to re-introduce themselves with a new look or partnership. Take a look at some...
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Branding: why consistency matters
08
Nov

Branding: Why Consistency Matters and What You Can Do to Make Your Brand Familiar

When dealing with branding online and offline, you have to use psychology with your prospective customers who appreciate brand consistency. You can’t blame them, because when you have an appealing brand that sticks in the mind, customers want it retained for the rest of their lives. Unfortunately, not all businesses (or major corporations) stick with branding...
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