Category

Inbound Marketing
8 Super-Effective Email Marketing Tips 
02
Feb

Before You Hit Send, Make Sure You Apply These 8 Super-Effective Email Marketing Tips: 

We’ve been marketing through the mail ever since the days of the Pony Express, and it doesn’t take a genius to figure out why. After all, if you can advertise to everyone in a geographic area without ever leaving the office, that’s a great way to get your clients to see what you have to...
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Social Media Marketing in 2018:
19
Jan

Social Media Marketing in 2018: Is Instagram Following in Facebook’s Footsteps? What 2018 Algorithm Changes Mean for Business

Effective social media marketing requires that you keep abreast of each social media platform’s algorithm quirks and changes. Unlike Facebook’s most recent revelation, Instagram hasn’t made any major announcements about platform changes. But many creators and business owners have noticed a difference. Instagram’s news feed algorithm has been updated for the new year and it...
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How to Build an Influencer Marketing Program for Your Content That Actually Works
12
Jan

How to Build an Influencer Marketing Program for Your Content That Actually Works

Most businesses have no idea how to work with influencers, let alone develop an influencer marketing strategy and approach.  They’ll gather a list of every influencer in their industry they can find. They’ll spend hours crafting the perfect proposal email, then spend days sending it out–only to never receive a single response. Sound familiar?    If...
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Social Media Marketing: 3 Tips for Optimizing Your Twitter Strategy 
05
Jan

Social Media Marketing: 3 Tips for Optimizing Your Twitter Strategy 

Twitter is awesome.   As part of your social media marketing strategy, it can help you connect and develop relationships with your customers, drive traffic to your website content, and tell your story in a way that few other platforms can do. But most businesses aren’t seeing any of those benefits. Why?  They don’t know how...
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Without These 3 Things, Your Content Marketing Strategy Will Fail 
29
Dec

Without These 3 Things, Your Content Marketing Strategy Will Fail 

Content marketing is huge.    Thousands of businesses around the world are using it to achieve outstanding results for their businesses. And with consumers paying less and less attention to traditional advertising, the room for growth is massive.    But what exactly do great content marketing strategies have in common? How are businesses skyrocketing lead generation and...
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11 Quick Tips to Improve Your Conversion Rate Optimization
22
Dec

11 Quick Tips to Improve Your Conversion Rate Optimization 

Every digital marketing strategy has to include a significant conversion rate optimization component in order to deliver ROI. Social media reach and website visits matter little if they don’t turn into actual leads, and eventually customers. But how can you move from one to the next? How can you make sure that once you have...
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5 Customer Retention Strategies to Increase Profits and Grow Your Business 
15
Dec

5 Customer Retention Strategies to Increase Profits and Grow Your Business 

According to Harvard Business Review, it costs businesses on average 5 to 25 times as much to acquire a new customer as to retain an existing one. That’s an important metric, because another analysis—this one from Bain & Company—finds that increasing customer retention by as little as 5% increases profits by between 25% and 95%....
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Social Media Marketing 101: How to Choose the Best Social Media Platforms for Marketing Your Business 
08
Dec

Social Media Marketing 101: How to Choose the Best Social Media Platforms for Marketing Your Business 

Most businesses already know the value of having a presence on the most popularly used social media platforms. Social media marketing has the potential to reach a broad audience; target specific customers based on their interests, demographics and location; showcase your businesses’ offerings, content and culture; and serve as an extension to your customer service...
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Why Micro Conversions Matter Just as Much as Macro Conversion Do in Your Digital Marketing Strategy 
01
Dec

Why Micro Conversions Matter Just as Much as Macro Conversion Do in Your Digital Marketing Strategy 

Most modern marketers know about the sales funnel. You get a visitor to your website, convince them to become a lead, and nurture them toward becoming a customer. The problem is that in real life, the conversion process is not nearly as simple.  Visitors may become customers without ever becoming leads. They may spend a...
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Don't Sabotage Your Promotion
24
Nov

Common Ways Businesses Sabotage the Success of Their Promotions (and What to Do Instead)

Throughout the year, both online and bricks and mortar businesses decide to run a promotion in efforts to attract more customers and move more inventory. And if the deal is good and well-advertised, the tactic can be a very successful one––because, let’s admit it, everyone loves a good deal. But how many of us have...
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