Category

Inbound Marketing
How to Choose the Best Social Media Networks for Promoting Your Business | Part 1
04
Aug

How to Choose the Best Social Media Networks for Promoting Your Business | Part 1 

By now, most businesses know the value of building an online presence which includes participating on popular social media networks. But the challenge most business owners face is in determining which social media networks to include in their multichannel marketing plan. What’s even more difficult is figuring out just how your business can be successful...
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The Top 10 Marketing Mistakes Most Businesses Make
21
Jul

The Top 10 Content Marketing Mistakes Most Businesses Make

No matter which industry you turn to, content marketing is all the rage. Content marketing is favoured for its multifaceted benefits. It enables marketers to achieve more than one objective simultaneously; from boosting SEO and brand authority, to generating and converting leads. You’re likely already aware that the foundation of effective content marketing is to...
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Inbound Marketing Strategies for Tech Companies
19
May

4 Inbound Marketing Strategies That Help Tech Companies Convey Value 

Let’s say you’re in charge of marketing for a B2B tech company, one that makes servers and micro-servers, processors, software development tools and chips. After a careful review of your company’s complete product index, you might start to wonder, “How did I end up here?” How do you take a company whose products and services are...
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3 Ways to Quickly Improve Traffic to Your Business Blog
14
Nov

3 Ways to Quickly Improve Traffic to Your Business Blog

Have you recently launched your business blog and are ready to attract fresh visitors to your content? Perhaps you already have a blog and now you’re struggling to drive quality traffic to your site. Since your blog will serve as a central component in your digital marketing, it’s essential to get your content in front...
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The Story of Inbound Marketing
31
Oct

The Story of Inbound Marketing

Over the last ten years, as the majority of people and companies have begun using the internet as a source of information about products and services—as well as increasingly using the internet to do their actual buying and ordering, inbound marketing has taken over as the marketing method of choice. In the ‘olden’ days, before...
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Content Marketing Strategy Guide
31
Aug

Simple 5 Step Guide to Developing a Content Marketing Strategy

Content marketing is indeed one of the most powerful sources for creating new traffic, generating leads, and customer acquisition. With 88% of B2B marketers currently using content marketing as part of their marketing strategy, it makes sense that businesses should create an active plan to generate these desired results. Yet, according to Content Marketing Institute, only 32%...
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Inbound Marketing
18
Aug

How Manufacturing Companies Can Leverage Inbound Marketing

Long gone are the days in which manufacturing companies could rest easy knowing their investments in magazine advertisements, billboards, cold-calling and attending trade shows would naturally pay itself off.  While these traditional forms of outbound marketing can still work and can still be effective ways to attract prospects, using these tactics alone will undoubtedly yield...
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Content Marketing Strategies that Work
29
Jul

Content Marketing Strategies That Work: The Best Approach to More Traffic, Conversions, and Profits

At its very core, every business is in the business of selling something – whether it is a physical product, a service, or just an idea – at the end of the day, business live or die on their sales numbers. To be successful, you need to attract customers, convince them that you have something...
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7 Types of Content to Boost Your Content Marketing Efforts
28
Jun

7 Types of Content to Boost Your Content Marketing Efforts

Any business that has done their research online knows just how effective a consistent content marketing strategy can be for their business. According to DemandMetric, content marketing costs 62% less than traditional marketing efforts but generates up to 3 times as many leads. Of course, a great content marketing strategy starts with being able to determine...
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08
Dec

3 Ways to Monitor the Performance of Your Inbound Marketing Efforts

As inbound marketing has turned from a buzzword into a dominant digital strategy, businesses of all sizes are beginning to engage in this ‘pull’ philosophy. And many of them are very good at what they do! Still, as with any business effort, it’s important to monitor your performance to ensure your efforts and budget are...
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