Category

Inbound Marketing
The Story of Inbound Marketing
31
Oct

The Story of Inbound Marketing

Over the last ten years, as the majority of people and companies have begun using the internet as a source of information about products and services—as well as increasingly using the internet to do their actual buying and ordering, inbound marketing has taken over as the marketing method of choice. In the ‘olden’ days, before...
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Content Marketing Strategy Guide
31
Aug

Simple 5 Step Guide to Developing a Content Marketing Strategy

Content marketing is indeed one of the most powerful sources for creating new traffic, generating leads, and customer acquisition. With 88% of B2B marketers currently using content marketing as part of their marketing strategy, it makes sense that businesses should create an active plan to generate these desired results. Yet, according to Content Marketing Institute, only 32%...
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Inbound Marketing
18
Aug

How Manufacturing Companies Can Leverage Inbound Marketing

Long gone are the days in which manufacturing companies could rest easy knowing their investments in magazine advertisements, billboards, cold-calling and attending trade shows would naturally pay itself off.  While these traditional forms of outbound marketing can still work and can still be effective ways to attract prospects, using these tactics alone will undoubtedly yield...
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Content Marketing Strategies that Work
29
Jul

Content Marketing Strategies That Work: The Best Approach to More Traffic, Conversions, and Profits

At its very core, every business is in the business of selling something – whether it is a physical product, a service, or just an idea – at the end of the day, business live or die on their sales numbers. To be successful, you need to attract customers, convince them that you have something...
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7 Types of Content to Boost Your Content Marketing Efforts
28
Jun

7 Types of Content to Boost Your Content Marketing Efforts

Any business that has done their research online knows just how effective a consistent content marketing strategy can be for their business. According to DemandMetric, content marketing costs 62% less than traditional marketing efforts but generates up to 3 times as many leads. Of course, a great content marketing strategy starts with being able to determine...
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08
Dec

3 Ways to Monitor the Performance of Your Inbound Marketing Efforts

As inbound marketing has turned from a buzzword into a dominant digital strategy, businesses of all sizes are beginning to engage in this ‘pull’ philosophy. And many of them are very good at what they do! Still, as with any business effort, it’s important to monitor your performance to ensure your efforts and budget are...
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21
Nov

How to improve your conversion rate with a good landing page design

As anyone who is involved with designing and maintaining websites knows, it’s very important to not only drive traffic to your website, but to continuously generate leads. Here are a few best practices for improving conversion rates with a good landing page design. What is a conversion rate? One of the biggest things that professionals are...
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20
Aug

How to Design a Landing Page That Will Increase Your Conversions

How do I create a landing page that converts?  It’s a common question and an important one for many industries including and outside of e-commerce. Unfortunately, there isn’t a one-size-fits all answer to the question. There are, however, several steps you can take to make sure your landing page is converting your site visitors to...
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20
May

3 Elements to a Highly Converting Signup Form

Signup forms are a great way to draw conversions, but for some businesses, it seems that there are few leads that come from them.  Are they worth setting up and using? Of course! However, if results from your signup forms are lacklustre your form might be scaring people away or simply not inspiring enough. This lack...
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15
May

Zombie Attacks and Ignoring Inbound Marketing: Two Actions That Tank Lead Generation

Zombies running through the streets scaring people would definitely be bad for business. The less melodramatic, and more likely issue that thwarts attracting prospects and gaining customers is failing to put the time and effort into strong inbound marketing campaigns. A study by Hubspot revealed 92% of companies who used inbound marketing increased their lead...
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