Category

Marketing
Planning a Successful PPC Campaign
19
Oct

Planning a Successful PPC Campaign: What are Google Quality Scores? And Why Should I Care? 

Whether you’re creating a Google ad campaign from scratch or you’re looking to improve an existing one, your approach to campaign management should always be holistic. One of the key metrics to look at when evaluating the success of your Google PPC campaign is your Quality Scores. Not only do your Quality Scores serve as...
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How to Optimize Your Social Media Marketing Profiles | Part 2 
05
Oct

How to Optimize Your Social Media Marketing Profiles | Part 2 

In Part 1 of How to Optimize Your Social Media Marketing Profiles, we walked you through setting up the look and feel of your profiles. Now it’s time to cover the final 7 steps to take in setting up a professional-calibre profile on each of the social media platforms you choose to promote your business...
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How to Optimize Your Social Media Marketing Profiles | Part 1
21
Sep

How to Optimize Your Social Media Marketing Profiles | Part 1 

In the wide and highly competitive world of social media marketing, it’s all too easy to get caught up in chasing the latest social media marketing trends and the busywork of posting content and maintaining your social media presence on numerous platforms. Ideally, you aren’t spreading yourself too thin for the sake of participating on...
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The 8 Commandments of Customer Service
07
Sep

Client Retention Strategies: Behold, The 8 Commandments of Customer Service 

It’s easy to deliver a positive customer service experience when things are going smoothly and customers are easy to please. But what do you and your sales team do when you’re backed into a proverbial-corner with an unpleasant, demanding or even infuriated customer?   If you’ve worked with customers directly, then you know you face fresh...
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Marketing for Manufacturing Companies: How to Make Inbound Marketing Really Work for You 
17
Aug

Marketing for Manufacturing Companies: How to Make Inbound Marketing Really Work for You 

Done well, inbound marketing can be the most effective tactic manufacturing businesses can use to capture more leads, convert those leads into customers and retain current customers. That said, effective inbound marketing requires a strategic approach. Read on to learn how you can begin implementing a solid inbound marketing strategy for your manufacturing business this...
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3 Ways Effective Email Marketing Can Be Used to Your Advantage
03
Aug

3 Ways Effective Email Marketing Can Be Used to Your Advantage 

There are a ton of ways to market to potential customers these days. The traditional methods, like radio, TV, and print media are still used occasionally, but most companies focus online. Social media, SEO, and paid advertising are some common ways of reaching customers. One method that’s remained in style despite its relative old age...
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Social Media Marketing for Tech Companies
20
Jul

Social Media Marketing for Tech Companies: 5 Reasons Why You Need to Be on LinkedIn  

For online professional networking, LinkedIn really cannot be beaten. And when it comes to social media marketing for tech companies and SaaS providers, the business-focused social media platform allows them to build their professional connections, showcase their expertise, gain credibility, and demonstrate their thought leadership amongst their networks.   While Facebook, Instagram, Twitter and YouTube tend...
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3 Methods for Increasing Your SaaS Free Trial Conversion Rate:
06
Jul

3 Steps to Increasing Your SaaS Free Trial Conversion Rate  

Everyone loves free samples. A snack pack of a new style of potato chip, a shot glass-sized taste of a freshly released, frozen coffee drink, or a miniature tube of a promising new skincare product…Vendors offer samples because they know that when it comes to introducing a new product, “trying is buying.” And software is...
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Customer Acquisition vs. Retention: Which Does Your Business Need? 
22
Jun

Customer Acquisition vs. Retention: Which Does Your Business Need? 

Customer acquisition and retention often compete for funding within a company’s marketing budget. The reality is that both are essential for your campaign and require separate strategies. Here are the most important things to know:   Value:  New customers are more expensive than returning ones. This is a widely accepted fact, and this Harvard Business Review...
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How to Create a Customer Service Strategy
08
Jun

How to Start Creating a Customer Service Strategy to Improve Customer Acquisition and Retention  

In last week’s blog post, we discussed why your customer service strategy is the foundational key to your company’s growth and success. There’s no point advertising to attract more customers until your business is ready to deliver a good–or, better yet–exceptional customer experience!  Today we’re going to outline how you can get started on creating...
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