In Part 1 of How to Choose the Best Social Media Networks for Promoting Your Business, we outlined the first 5 steps to take prior to choosing which social media networks to invest your time, money and resources in to promote your business. In this final portion of our 2 part series, we’ll outline the...Read More

By now, most businesses know the value of building an online presence which includes participating on popular social media networks. But the challenge most business owners face is in determining which social media networks to include in their multichannel marketing plan. What’s even more difficult is figuring out just how your business can be successful...Read More

The gig economy has proven to be a game-changer for many industries. It’s a great way for businesses to access resources without assuming a lot of overhead. And on the flip side, it’s an excellent opportunity for people to make quick money off of their skills and talents. However, this setup isn’t a great fit...Read More

No matter which industry you turn to, content marketing is all the rage. Content marketing is favoured for its multifaceted benefits. It enables marketers to achieve more than one objective simultaneously; from boosting SEO and brand authority, to generating and converting leads. You’re likely already aware that the foundation of effective content marketing is to...Read More

Being as most manufacturing companies depend on attracting and retaining distributors to sell their products to end-users, your company’s relationship with its distributors is paramount. Both you and your distributors want the same outcome: for your relationship to be a profitable one. But it is up to your company to take the initiative in identifying...Read More

Getting a better site ranking on Google is something virtually every tech company is interested in. That’s how you’ll generate most of your leads, so having a good search engine optimization strategy is a must. Optimizing your title tags, meta descriptions, and outbound links won’t guarantee you the top spot in Google’s SERPs however. For...Read More

Part Two | Preparing a Profitable Trade Show Strategy In part one of this series How to Select Manufacturing Industry Trade Shows with the Highest Potential ROI, we offered tips on how to select which manufacturing industry trade shows to attend. If you haven’t read it yet, you can find it here. Once you have finalized...Read More

Part One | How to Select Manufacturing Industry Trade Shows with the Highest Potential ROI  Marketing for manufacturing companies almost always includes manufacturing industry trade shows. And being as there’s always time and money involved in exhibiting at trade shows, it makes sense to try to recoup these costs by investing in building a presence...Read More

Part Two | Appealing to Both Engineers and End-Users via Your Software Marketing   In part one of Software Marketing that Appeals to Both Engineers and End Users we touched on how to tailor your software’s UI and UX to appeal to both engineers and end users. The next step is appealing to each buyer segment...Read More

Part One | Packaging Your Software to Appeal to Both Engineers and End Users  The modern software company has two distinct categories of customer: the engineer and the end user. Both groups are avid users of programs and apps, both want streamlined, well-supported features and both want the same end result from their app: that...Read More