There are a ton of ways to market to potential customers these days. The traditional methods, like radio, TV, and print media are still used occasionally, but most companies focus online. Social media, SEO, and paid advertising are some common ways of reaching customers. One method that’s remained in style despite its relative old age...Read More

For online professional networking, LinkedIn really cannot be beaten. And when it comes to social media marketing for tech companies and SaaS providers, the business-focused social media platform allows them to build their professional connections, showcase their expertise, gain credibility, and demonstrate their thought leadership amongst their networks.   While Facebook, Instagram, Twitter and YouTube tend...Read More

Everyone loves free samples. A snack pack of a new style of potato chip, a shot glass-sized taste of a freshly released, frozen coffee drink, or a miniature tube of a promising new skincare product…Vendors offer samples because they know that when it comes to introducing a new product, “trying is buying.” And software is...Read More

Customer acquisition and retention often compete for funding within a company’s marketing budget. The reality is that both are essential for your campaign and require separate strategies. Here are the most important things to know:   Value:  New customers are more expensive than returning ones. This is a widely accepted fact, and this Harvard Business Review...Read More

In last week’s blog post, we discussed why your customer service strategy is the foundational key to your company’s growth and success. There’s no point advertising to attract more customers until your business is ready to deliver a good–or, better yet–exceptional customer experience!  Today we’re going to outline how you can get started on creating...Read More

Great advertising can’t help a business with bad or—even just mediocre—customer service. In fact, it could be said that great advertising can put a business with bad customer service out of business faster. Advertising brings people to your store or website, but once they arrive, it’s up to you and your people—or your website content...Read More

In the marketing world, nothing stands still. Even the constants like customer demand and product quality are a fluctuating part of your landscape. As a marketer, whether for a large business, small startup, or something in between, it’s your job to create appealing content. And in order to do so, you must identify with the...Read More

PPC advertising (pay-per-click) can be an effective way to help get your company at the top of search engine results. While website SEO is an important foundation in any online marketing strategy, growing your organic traffic does take time, whereas PPC campaigns can produce instant visibility. This is why PPC advertising is especially suited for...Read More

  Mistake #1: Seeing Inbound and Outbound Marketing as Separate   Most business owners are familiar with traditional, outbound marketing tactics: television, radio, print and outdoor advertising, for example, and are still including some forms of it in their marketing mix with much success. Being as Inbound marketing is a new concept to many businesses, they...Read More

When you think about social media marketing for tech companies, Instagram probably isn’t the first platform that comes to mind. After all, isn’t Instagram mostly for fitness, fashion or artsy businesses? How could a site flooded with fitness models and coffee art be useful for a tech company?  Surprisingly, some of biggest names in tech...Read More