Growing your company requires earning your customer’s trust, and consequently, their repeat business. Companies budget large amounts of money and focus on various customer acquisition tactics because they know that ongoing customer acquisition is vital to keeping their businesses alive. However, so is customer retention. While both are equally important, many companies don’t see it...Read More

Where in The World Is My Website on Google’s Search Results?  If you remember the 90’s, (or have been unable to forget those years), you might also remember a kids’ game show called Where in the World is Carmen Sandiego? Basically, three 5th-graders would compete with each other to find this mysterious criminal mastermind; and...Read More

Whether you’re creating a Google ad campaign from scratch or you’re looking to improve an existing one, your approach to campaign management should always be holistic. One of the key metrics to look at when evaluating the success of your Google PPC campaign is your Quality Scores. Not only do your Quality Scores serve as...Read More

In Part 1 of How to Optimize Your Social Media Marketing Profiles, we walked you through setting up the look and feel of your profiles. Now it’s time to cover the final 7 steps to take in setting up a professional-calibre profile on each of the social media platforms you choose to promote your business...Read More

In the wide and highly competitive world of social media marketing, it’s all too easy to get caught up in chasing the latest social media marketing trends and the busywork of posting content and maintaining your social media presence on numerous platforms. Ideally, you aren’t spreading yourself too thin for the sake of participating on...Read More

It’s easy to deliver a positive customer service experience when things are going smoothly and customers are easy to please. But what do you and your sales team do when you’re backed into a proverbial-corner with an unpleasant, demanding or even infuriated customer?   If you’ve worked with customers directly, then you know you face fresh...Read More

Done well, inbound marketing can be the most effective tactic manufacturing businesses can use to capture more leads, convert those leads into customers and retain current customers. That said, effective inbound marketing requires a strategic approach. Read on to learn how you can begin implementing a solid inbound marketing strategy for your manufacturing business this...Read More

There are a ton of ways to market to potential customers these days. The traditional methods, like radio, TV, and print media are still used occasionally, but most companies focus online. Social media, SEO, and paid advertising are some common ways of reaching customers. One method that’s remained in style despite its relative old age...Read More

For online professional networking, LinkedIn really cannot be beaten. And when it comes to social media marketing for tech companies and SaaS providers, the business-focused social media platform allows them to build their professional connections, showcase their expertise, gain credibility, and demonstrate their thought leadership amongst their networks.   While Facebook, Instagram, Twitter and YouTube tend...Read More

Everyone loves free samples. A snack pack of a new style of potato chip, a shot glass-sized taste of a freshly released, frozen coffee drink, or a miniature tube of a promising new skincare product…Vendors offer samples because they know that when it comes to introducing a new product, “trying is buying.” And software is...Read More