Great advertising can’t help a business with bad or—even just mediocre—customer service. In fact, it could be said that great advertising can put a business with bad customer service out of business faster. Advertising brings people to your store or website, but once they arrive, it’s up to you and your people—or your website content...Read More

In the marketing world, nothing stands still. Even the constants like customer demand and product quality are a fluctuating part of your landscape. As a marketer, whether for a large business, small startup, or something in between, it’s your job to create appealing content. And in order to do so, you must identify with the...Read More

PPC advertising (pay-per-click) can be an effective way to help get your company at the top of search engine results. While website SEO is an important foundation in any online marketing strategy, growing your organic traffic does take time, whereas PPC campaigns can produce instant visibility. This is why PPC advertising is especially suited for...Read More

  Mistake #1: Seeing Inbound and Outbound Marketing as Separate   Most business owners are familiar with traditional, outbound marketing tactics: television, radio, print and outdoor advertising, for example, and are still including some forms of it in their marketing mix with much success. Being as Inbound marketing is a new concept to many businesses, they...Read More

When you think about social media marketing for tech companies, Instagram probably isn’t the first platform that comes to mind. After all, isn’t Instagram mostly for fitness, fashion or artsy businesses? How could a site flooded with fitness models and coffee art be useful for a tech company?  Surprisingly, some of biggest names in tech...Read More

eBooks are an amazing tool you can use to establish trust with your buyers and build your email lists by capturing more leads through your website. The only problem? They can take forever to write.    How are you supposed to find time to write an entire eBook when you have a business to run and...Read More

Buyer personas are one of the most valuable tools in a content marketer’s tool belt.   Buyer personas help you better understand your target customers and provide services and products that appeal to them. They also help you generate content and marketing materials that really speak to your customers’ wants, needs and goals. You could say...Read More

We’ve been marketing through the mail ever since the days of the Pony Express, and it doesn’t take a genius to figure out why. After all, if you can advertise to everyone in a geographic area without ever leaving the office, that’s a great way to get your clients to see what you have to...Read More

Effective social media marketing requires that you keep abreast of each social media platform’s algorithm quirks and changes. Unlike Facebook’s most recent revelation, Instagram hasn’t made any major announcements about platform changes. But many creators and business owners have noticed a difference. Instagram’s news feed algorithm has been updated for the new year and it...Read More

Most businesses have no idea how to work with influencers, let alone develop an influencer marketing strategy and approach.  They’ll gather a list of every influencer in their industry they can find. They’ll spend hours crafting the perfect proposal email, then spend days sending it out–only to never receive a single response. Sound familiar?    If...Read More