Content marketing is often billed as one of the most effective marketing tactics and with good reason. Delivering custom content is relevant, consumer-focused and its advantages are numerous. In comparison to other marketing strategies, you can drive additional qualified traffic to your website, generate sales ready leads, increase sales, boost brand awareness and establish thought...Read More

Customer loyalty marketing, which is the strategic promotion and management of existing customers loyalty towards a brand using incentives, easily is one of the most efficient and cost-effective forms of marketing. Efficient because it allows you to target a segment you already have sufficient knowledge about – your existing customers. Since you’ve already monitored their...Read More

Growing your business and marketing go hand-in-hand. There is no stage in your business where you can discontinue marketing. Even if you’re a bootstrapped start-up, you need to invest time, effort and dollars (whatever you can afford) towards marketing activities because that’s the only way you can get the word out about your product or...Read More

Email marketing has delivered strongly since its inception decades ago and remains one of the most efficient and cost-effective ways of interacting with customers. Businesses can deliver personalized marketing communication, reduce overhead costs and encourage conversion by using appropriate call-to-actions, through email marketing. Further, email marketing campaigns are easier to set-up, faster to implement and...Read More

Marketing experts say that if you are not sure or do not have an accurate account of the number of leads generated by your business every month in order to accomplish revenue objectives; you are most likely not taking full advantage of web analytics. There needs to be consistent monitoring of analytics for measuring the...Read More

Today, it is vital for businesses to understand that digital marketing is not simply a craze, but an evolutionary growth in marketing. It is true that random advertising campaigns continue to exist, however, they are not the benchmark for a return on investment anymore. For succeeding in the so-called ‘techonomy’ today, certain refined marketing strategies...Read More

The objective of the organization along with the mission statement stand as the ideal benchmarks for measuring the value, as well as relevance of the business content and its benefits to the business. At the same time, you would require a well-documented and comprehensive ‘Content Marketing Strategy’ for the plan to be successful. Working on...Read More

In the last few months, the concept of ‘Mobile marketing’ has been on a significant rise, as proved by record-high sales on Black Friday using mobile devices. There is also expectation for it to further become a more cohesive element of mainstream marketing strategies. In the midst of the requirement for mobile-friendly sites and the...Read More

Even though you may understand the importance of effective content marketing, you must realize that the discipline of creating quality web content takes effort and commitment. Each piece of web content you create must deliver engaging information that provides a unique value to your audience. This is the type of information major search engines like...Read More

Keeping a track of the expenditure on various marketing efforts and programs can be quite a daunting. This task can prove to be even more difficult when you are an international firm operating several different currencies. Staying within the budget requires regular and accurate data on program cost. How do you achieve this? You need...Read More