Category

Marketing
Strategies for Online Marketing Portals
16
Jul

Strategies for Online Marketing Portals

Much of today’s comparison shopping is done through portals or platforms. Businesses advertise on search engines like Google and almost any product you can imagine can be purchased through Amazon. Yet, these intermediaries can charge high fees for online marketing. In a recent article published in the June 2014 issue of Harvard Business Review, Benjamin...
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Search Engine Optimization: Do You Use It to Your Advantage?
26
Jun

Search Engine Optimization: Do You Use It to Your Advantage?

Search engine optimization, or SEO, is more popular than it has ever been, and we’re not exaggerating on this one. So the question then becomes: “Do you use it to your advantage?” Even if you think that you do, there could be some things that you’re not aware of. Here’s a list of five ways...
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Open Innovation for Business Planning
18
Jun

Open Innovation for Business Planning

In the past decade, Henry Chesbrough’s theory of open innovation has taken root in many industries. At the heart of this principle is the idea that not all innovations are homegrown. In fact, some of the best ideas may come from outside the company. Thus, utilizing the theory of open innovation can help your company...
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Online Marketing – Making a “Freemium” Model Work
12
Jun

Online Marketing – Making a “Freemium” Model Work

“Freemium” is a popular, and growing, online marketing strategy combining basic features at no cost (“free”) with access to added features through a subscription (“premium”). There are several reasons that make freemium a compelling business model. First, it is a long held maxim in the marketing world that the cost of acquiring a new customer can...
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3 Ways to Use Online Surveys to Grow Your Business
01
Jun

3 Ways to Use Online Surveys to Grow Your Business

Businesses have become increasingly aware of the value of surveys (especially the on-line variety) as an effective means to obtain employee feedback, evaluation of training effectiveness, and market development information. Online surveys can be used to gather internal and external feedback effectively in order to improve a company’s effectiveness and market share. Employee Feedback Satisfied...
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The Constantly Changing World of Online Marketing
20
May

The Constantly Changing World of Online Marketing

Over the last decade, the internet has completely transformed many aspects of our lives. It has gone from simply being on the computers of early adopters to our living rooms, our cars and our pockets, among countless other places as well. One of the most revolutionary changes that has come with the internet, was the...
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Use Your Senses in Branding
13
May

Use Your Senses in Branding

A majority of product purchases are initiated or completed based on emotions. Therefore, branding must create a memorable, emotional connection with customers. A fascinating new book, “Brand esSense,” by Neil Gains addresses how brands are built and strengthened through senses, symbols, and stories. Humans rely on our visual senses to understand our surroundings, unlike our four-legged friends...
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Similarities in Consumer Focused Marketing
06
May

Similarities in Consumer Focused Marketing

Business growth remains a long-standing challenge for every firm. Traditional growth strategies focus on acquisitions, cost-cutting, and new product development. In the latter case, success is dependent upon deep insights gained through consumer focused marketing. As described by Hanna Halaburda and Felix Oberholzer-Gee in a recent Harvard Business Review article (April 2014), growth through product development...
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25
Apr

“I need help!” Tips for Growing my Business

Its crunch time, you and your marketing team are sitting in the conference room for a brainstorm session with one thing all on your minds; “Growing My Business.” No need to fret or be overcome with “idea block”, there are a few simple things you can do to help boost revenue and grow your business....
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What is Search Engine Optimization and Why Your Business Needs it
14
Apr

What is Search Engine Optimization and Why Your Business Needs it

Over its relatively short lifetime, the internet has quickly gone from nothing to becoming the center of our lives. The starting point for most people that are seriously considering starting a business is coming up with the idea for their website. A mistake many of the same businesses make, however, is thinking that simply having...
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