Category

Marketing
3 Ways to Use Online Surveys to Grow Your Business
01
Jun

3 Ways to Use Online Surveys to Grow Your Business

Businesses have become increasingly aware of the value of surveys (especially the on-line variety) as an effective means to obtain employee feedback, evaluation of training effectiveness, and market development information. Online surveys can be used to gather internal and external feedback effectively in order to improve a company’s effectiveness and market share. Employee Feedback Satisfied...
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The Constantly Changing World of Online Marketing
20
May

The Constantly Changing World of Online Marketing

Over the last decade, the internet has completely transformed many aspects of our lives. It has gone from simply being on the computers of early adopters to our living rooms, our cars and our pockets, among countless other places as well. One of the most revolutionary changes that has come with the internet, was the...
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Use Your Senses in Branding
13
May

Use Your Senses in Branding

A majority of product purchases are initiated or completed based on emotions. Therefore, branding must create a memorable, emotional connection with customers. A fascinating new book, “Brand esSense,” by Neil Gains addresses how brands are built and strengthened through senses, symbols, and stories. Humans rely on our visual senses to understand our surroundings, unlike our four-legged friends...
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Similarities in Consumer Focused Marketing
06
May

Similarities in Consumer Focused Marketing

Business growth remains a long-standing challenge for every firm. Traditional growth strategies focus on acquisitions, cost-cutting, and new product development. In the latter case, success is dependent upon deep insights gained through consumer focused marketing. As described by Hanna Halaburda and Felix Oberholzer-Gee in a recent Harvard Business Review article (April 2014), growth through product development...
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25
Apr

“I need help!” Tips for Growing my Business

Its crunch time, you and your marketing team are sitting in the conference room for a brainstorm session with one thing all on your minds; “Growing My Business.” No need to fret or be overcome with “idea block”, there are a few simple things you can do to help boost revenue and grow your business....
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What is Search Engine Optimization and Why Your Business Needs it
14
Apr

What is Search Engine Optimization and Why Your Business Needs it

Over its relatively short lifetime, the internet has quickly gone from nothing to becoming the center of our lives. The starting point for most people that are seriously considering starting a business is coming up with the idea for their website. A mistake many of the same businesses make, however, is thinking that simply having...
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Online Reviews as a Marketing Strategy
01
Apr

Online Reviews as a Marketing Strategy

Marketing encompasses many different forms and functions. Traditional marketing may involve print, radio, and television advertising. These campaigns might show a celebrity endorsing a product or service. Or, the advertisement may provide data specifications to inform potential consumers of the benefits of the product or service. Today, such traditional marketing continues to be of value...
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Who are Your Superconsumers?
15
Mar

Who are Your Superconsumers?

Market segmentation often involves many parameters, such as demographics, income, and geographical location. When sales of a brand begin to show signs of lagging, a firm often ramps up branding and marketing efforts to convince non-users and infrequent customers to make a purchase. However, a recent study by Eddie Yoon and co-workers (Harvard Business Review, March 2014)...
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01
Mar

4 Tips for Successful Inbound Marketing

Inbound Marketing has become as natural for a business as breathing is for its employees. The digital age washed away the almost physical boundaries of old media, where it was all about getting on those surfaces that are seen by most of your target group, be it commercial breaks in TV shows or billboards on...
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How to Design a Marketing Strategy for Launching New Products
22
Feb

How to Design a Marketing Strategy for Launching New Products

Many firms invest the necessary effort to define the company’s business strategy through its vision, mission, and values. Successful businesses also will design a marketing strategy for new products and services. One way to consider growth opportunities is through the Ansoff Matrix. In a classic article in Harvard Business Review (1957), Igor Ansoff describes four...
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