Category

Marketing
Riding on Popular Trends and Branding a Conferences
13
Feb

2 Under-Utilized Branding Tactics: Riding on Popular Trends and Branding at Conferences

Branding can become a complicated process in trying to gain an audience, especially with a much more crowded marketplace of ideas and creativity. While you should always strive to create your own persona during the branding process, should you also consider riding on the back of a popular trend to help gain you more exposure?...
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06
Feb

The New Role of Search Engine Optimization

Five years ago, search engine optimization was a dirty business of paid links, spam comments on blogs and message boards and rogue websites designed for the sole purpose of gaming the search engine results pages and Google’s page rank algorithm. Over the past two years, namely with the Panda update and the equally important May...
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Snippet Storytelling in Online Marketing: How Will it Work to Attract Customers?
27
Jan

Snippet Storytelling in Online Marketing: How Will it Work to Attract Customers?

Online marketing can sometimes be a challenge today to capture someone’s attention in a hurry. While it might be discouraging that everything has to be condensed in order to capture short attention spans, it doesn’t take away the reality that good storytelling is what truly matters. However, what’s the real future of storytelling in online...
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6 Lessons on Brand Awareness
21
Jan

6 Lessons on Brand Awareness Based on Consumer Reports Car Brand Perception Survey

Whatever product or service you sell, you can gain a lot of insight into branding based on the Consumer Reports Car Brand Perception Survey. Take a look at the results from the latest poll and consider these 6 lessons about brand awareness and perception. Overall, the survey showed once again that the perceived difference between...
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Email Marketing
13
Jan

Ten Do’s and Don’ts of Email Marketing

In the age of social media contact, it’s easy to overlook the value of email marketing. As Facebook, Twitter and all their social media brethren take on increased significance as marketing tools, it becomes increasingly easier to forget about the power of old-fashioned email marketing. With that move toward under-utilization comes an increase in the...
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How to Use Consumer Focused Marketing Tactics to Appeal to Holiday Shoppers
20
Dec

How to Use Consumer Focused Marketing Tactics to Appeal to Holiday Shoppers

With the holiday shopping season reaching a feverish pitch, consumer attention deficit will be at an all time high. Finishing up last minute shopping, checking their list twice and thrice more to make sure they didn’t forget anyone, and even traveling at this time of year can quickly result in feeling scattered and overwhelmed. It...
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Is email marketing dead?
13
Dec

Is Email Marketing Dead?

Rumors of the imminent death of email marketing abound… So much so that you may be wondering if email marketing is in fact truly “dead.” In fact, according to Google, there are 1,690,000 websites found from the search “email is dead.” The truth? In spite of repeated rumors of its demise, email is alive and...
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Consumer Focused Marketing Paints a More Extensive Picture of the Consumer Mind
02
Dec

Consumer Focused Marketing Paints a More Extensive Picture of the Consumer Mind

Consumer focused marketing is more or less a study in psychology to thoroughly understand what a consumer does in their buying habits. The insights usually found from this marketing process are much more personal than some of the previous methods, including creating character personas. If your marketing department ever created character personas for your business,...
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How to Grow Your Business With a Pay Per Click Campaign
26
Nov

How to Grow Your Business With a Pay Per Click Campaign

If you are spending some part of your web development budget or marketing budget on Search Engine Optimization (SEO), congratulations, you are definitely on the right path to a continued presence on search engine result pages. In the long run SEO is really the optimal solution for getting relevant traffic to your web pages. Unfortunately...
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Social Media Marketing and How To Stand Out From The Herd
15
Nov

Social Media Marketing and How To Stand Out From The Herd

If you’re a small business trying to market yourself like you’re a large corporation, stop. Stop right now and save your money. If you aren’t first into a market and you’re playing catch up behind more experienced players, your piece of the pie isn’t going to come from outdoing what your competitors have already been...
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