Consumer focused marketing is more or less a study in psychology to thoroughly understand what a consumer does in their buying habits. The insights usually found from this marketing process are much more personal than some of the previous methods, including creating character personas. If your marketing department ever created character personas for your business,...Read More

If you are spending some part of your web development budget or marketing budget on Search Engine Optimization (SEO), congratulations, you are definitely on the right path to a continued presence on search engine result pages. In the long run SEO is really the optimal solution for getting relevant traffic to your web pages. Unfortunately...Read More

If you’re a small business trying to market yourself like you’re a large corporation, stop. Stop right now and save your money. If you aren’t first into a market and you’re playing catch up behind more experienced players, your piece of the pie isn’t going to come from outdoing what your competitors have already been...Read More