Category

Marketing
Similarities in Consumer Focused Marketing
06
May

Similarities in Consumer Focused Marketing

Business growth remains a long-standing challenge for every firm. Traditional growth strategies focus on acquisitions, cost-cutting, and new product development. In the latter case, success is dependent upon deep insights gained through consumer focused marketing. As described by Hanna Halaburda and Felix Oberholzer-Gee in a recent Harvard Business Review article (April 2014), growth through product development...
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25
Apr

“I need help!” Tips for Growing my Business

Its crunch time, you and your marketing team are sitting in the conference room for a brainstorm session with one thing all on your minds; “Growing My Business.” No need to fret or be overcome with “idea block”, there are a few simple things you can do to help boost revenue and grow your business....
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What is Search Engine Optimization and Why Your Business Needs it
14
Apr

What is Search Engine Optimization and Why Your Business Needs it

Over its relatively short lifetime, the internet has quickly gone from nothing to becoming the center of our lives. The starting point for most people that are seriously considering starting a business is coming up with the idea for their website. A mistake many of the same businesses make, however, is thinking that simply having...
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Online Reviews as a Marketing Strategy
01
Apr

Online Reviews as a Marketing Strategy

Marketing encompasses many different forms and functions. Traditional marketing may involve print, radio, and television advertising. These campaigns might show a celebrity endorsing a product or service. Or, the advertisement may provide data specifications to inform potential consumers of the benefits of the product or service. Today, such traditional marketing continues to be of value...
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Who are Your Superconsumers?
15
Mar

Who are Your Superconsumers?

Market segmentation often involves many parameters, such as demographics, income, and geographical location. When sales of a brand begin to show signs of lagging, a firm often ramps up branding and marketing efforts to convince non-users and infrequent customers to make a purchase. However, a recent study by Eddie Yoon and co-workers (Harvard Business Review, March 2014)...
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01
Mar

4 Tips for Successful Inbound Marketing

Inbound Marketing has become as natural for a business as breathing is for its employees. The digital age washed away the almost physical boundaries of old media, where it was all about getting on those surfaces that are seen by most of your target group, be it commercial breaks in TV shows or billboards on...
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How to Design a Marketing Strategy for Launching New Products
22
Feb

How to Design a Marketing Strategy for Launching New Products

Many firms invest the necessary effort to define the company’s business strategy through its vision, mission, and values. Successful businesses also will design a marketing strategy for new products and services. One way to consider growth opportunities is through the Ansoff Matrix. In a classic article in Harvard Business Review (1957), Igor Ansoff describes four...
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Riding on Popular Trends and Branding a Conferences
13
Feb

2 Under-Utilized Branding Tactics: Riding on Popular Trends and Branding at Conferences

Branding can become a complicated process in trying to gain an audience, especially with a much more crowded marketplace of ideas and creativity. While you should always strive to create your own persona during the branding process, should you also consider riding on the back of a popular trend to help gain you more exposure?...
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06
Feb

The New Role of Search Engine Optimization

Five years ago, search engine optimization was a dirty business of paid links, spam comments on blogs and message boards and rogue websites designed for the sole purpose of gaming the search engine results pages and Google’s page rank algorithm. Over the past two years, namely with the Panda update and the equally important May...
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Snippet Storytelling in Online Marketing: How Will it Work to Attract Customers?
27
Jan

Snippet Storytelling in Online Marketing: How Will it Work to Attract Customers?

Online marketing can sometimes be a challenge today to capture someone’s attention in a hurry. While it might be discouraging that everything has to be condensed in order to capture short attention spans, it doesn’t take away the reality that good storytelling is what truly matters. However, what’s the real future of storytelling in online...
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