Category

Marketing
Email Marketing
13
Jan

Ten Do’s and Don’ts of Email Marketing

In the age of social media contact, it’s easy to overlook the value of email marketing. As Facebook, Twitter and all their social media brethren take on increased significance as marketing tools, it becomes increasingly easier to forget about the power of old-fashioned email marketing. With that move toward under-utilization comes an increase in the...
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How to Use Consumer Focused Marketing Tactics to Appeal to Holiday Shoppers
20
Dec

How to Use Consumer Focused Marketing Tactics to Appeal to Holiday Shoppers

With the holiday shopping season reaching a feverish pitch, consumer attention deficit will be at an all time high. Finishing up last minute shopping, checking their list twice and thrice more to make sure they didn’t forget anyone, and even traveling at this time of year can quickly result in feeling scattered and overwhelmed. It...
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Is email marketing dead?
13
Dec

Is Email Marketing Dead?

Rumors of the imminent death of email marketing abound… So much so that you may be wondering if email marketing is in fact truly “dead.” In fact, according to Google, there are 1,690,000 websites found from the search “email is dead.” The truth? In spite of repeated rumors of its demise, email is alive and...
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Consumer Focused Marketing Paints a More Extensive Picture of the Consumer Mind
02
Dec

Consumer Focused Marketing Paints a More Extensive Picture of the Consumer Mind

Consumer focused marketing is more or less a study in psychology to thoroughly understand what a consumer does in their buying habits. The insights usually found from this marketing process are much more personal than some of the previous methods, including creating character personas. If your marketing department ever created character personas for your business,...
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How to Grow Your Business With a Pay Per Click Campaign
26
Nov

How to Grow Your Business With a Pay Per Click Campaign

If you are spending some part of your web development budget or marketing budget on Search Engine Optimization (SEO), congratulations, you are definitely on the right path to a continued presence on search engine result pages. In the long run SEO is really the optimal solution for getting relevant traffic to your web pages. Unfortunately...
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Social Media Marketing and How To Stand Out From The Herd
15
Nov

Social Media Marketing and How To Stand Out From The Herd

If you’re a small business trying to market yourself like you’re a large corporation, stop. Stop right now and save your money. If you aren’t first into a market and you’re playing catch up behind more experienced players, your piece of the pie isn’t going to come from outdoing what your competitors have already been...
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