Category

Marketing
How to Create a Customer Service Strategy
08
Jun

How to Start Creating a Customer Service Strategy to Improve Customer Acquisition and Retention  

In last week’s blog post, we discussed why your customer service strategy is the foundational key to your company’s growth and success. There’s no point advertising to attract more customers until your business is ready to deliver a good–or, better yet–exceptional customer experience!  Today we’re going to outline how you can get started on creating...
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The Importance of Having a Customer Service Strategy
25
May

Why Your Customer Service Strategy is the Foundational Key to Your Company’s Growth and Success 

Great advertising can’t help a business with bad or—even just mediocre—customer service. In fact, it could be said that great advertising can put a business with bad customer service out of business faster. Advertising brings people to your store or website, but once they arrive, it’s up to you and your people—or your website content...
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Inbound Marketing Strategy Updates You Should Be Making Right Now
27
Apr

3 Ways to Update Your Inbound Marketing Strategy 

In the marketing world, nothing stands still. Even the constants like customer demand and product quality are a fluctuating part of your landscape. As a marketer, whether for a large business, small startup, or something in between, it’s your job to create appealing content. And in order to do so, you must identify with the...
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How to Plan a Successful PPC Advertising Campaign
13
Apr

How to Plan a Successful PPC Advertising Campaign

PPC advertising (pay-per-click) can be an effective way to help get your company at the top of search engine results. While website SEO is an important foundation in any online marketing strategy, growing your organic traffic does take time, whereas PPC campaigns can produce instant visibility. This is why PPC advertising is especially suited for...
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The Top 5 Inbound Marketing Mistakes and How to Avoid Them  
30
Mar

The Top 5 Inbound Marketing Mistakes and How to Avoid Them  

  Mistake #1: Seeing Inbound and Outbound Marketing as Separate   Most business owners are familiar with traditional, outbound marketing tactics: television, radio, print and outdoor advertising, for example, and are still including some forms of it in their marketing mix with much success. Being as Inbound marketing is a new concept to many businesses, they...
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Social Media Marketing for Tech Companies: Are You on Instagram Yet? Here Are 4 Tips to Get Started 
16
Mar

Social Media Marketing for Tech Companies: Are You on Instagram Yet? Here Are 4 Tips to Get Started 

When you think about social media marketing for tech companies, Instagram probably isn’t the first platform that comes to mind. After all, isn’t Instagram mostly for fitness, fashion or artsy businesses? How could a site flooded with fitness models and coffee art be useful for a tech company?  Surprisingly, some of biggest names in tech...
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How to Write an eBook, Without Actually Writing an eBook 
02
Mar

How to Write an eBook, Without Actually Writing an eBook 

eBooks are an amazing tool you can use to establish trust with your buyers and build your email lists by capturing more leads through your website. The only problem? They can take forever to write.    How are you supposed to find time to write an entire eBook when you have a business to run and...
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What are Buyer Personas and Why Are They So Important?
16
Feb

What are Buyer Personas and Why Are They So Important?

Buyer personas are one of the most valuable tools in a content marketer’s tool belt.   Buyer personas help you better understand your target customers and provide services and products that appeal to them. They also help you generate content and marketing materials that really speak to your customers’ wants, needs and goals. You could say...
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8 Super-Effective Email Marketing Tips 
02
Feb

Before You Hit Send, Make Sure You Apply These 8 Super-Effective Email Marketing Tips: 

We’ve been marketing through the mail ever since the days of the Pony Express, and it doesn’t take a genius to figure out why. After all, if you can advertise to everyone in a geographic area without ever leaving the office, that’s a great way to get your clients to see what you have to...
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Social Media Marketing in 2018:
19
Jan

Social Media Marketing in 2018: Is Instagram Following in Facebook’s Footsteps? What 2018 Algorithm Changes Mean for Business

Effective social media marketing requires that you keep abreast of each social media platform’s algorithm quirks and changes. Unlike Facebook’s most recent revelation, Instagram hasn’t made any major announcements about platform changes. But many creators and business owners have noticed a difference. Instagram’s news feed algorithm has been updated for the new year and it...
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