Category

SEO
Social Media Marketing for Tech Companies: They Key to Better SEO
07
Jul

Social Media Marketing for Tech Companies: The Key to Better SEO 

Getting a better site ranking on Google is something virtually every tech company is interested in. That’s how you’ll generate most of your leads, so having a good search engine optimization strategy is a must. Optimizing your title tags, meta descriptions, and outbound links won’t guarantee you the top spot in Google’s SERPs however. For...
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6 Reasons to Use Google Tag Manager as One of Your Online Marketing Tools
11
Apr

6 Reasons to Use Google Tag Manager as One of Your Online Marketing Tools 

If you’re using Google Analytics to track your online marketing initiatives, you should also consider utilizing Google Tag Manager. According to an article by Kaelin Harmon on the LunaMetrics blog, “Google Tag Manager is a user-friendly solution to managing the Tags, or the snippets of JavaScript that send information to third-parties from your website or...
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SEO: Discover Blogging for Intent-Focused Search
10
Mar

SEO: Discover Blogging for Intent-Focused Search

Quality blogging, as an aspect of SEO, has become more important than ever. Are you aware of the recent news about search engine results pages (SERP)? Google has been experimenting with some innovative design variations. These changes are driven by customer demand. Google wants to give their users what they want, in a format that...
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Why Hire a Marketing Team for Web Page Optimization? 
03
Feb

Why Hire a Marketing Team for Web Page Optimization? 

Search engines still assist  mobile and web users in locating  information in seconds. It’s a competitive marketplace with each business vying for a top position on the search engine results page.  Populating your website and social media pages with good quality, keyword-infused content will help attract more visitors to your website on a daily basis....
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7 Ways to Improve Your Content Marketing Strategy by Repurposing Content 
27
Jan

7 Ways to Improve Your Content Marketing Strategy by Repurposing Content 

If you are looking for ways to increase your brand exposure online, plus reach and engage your audience while increasing lead conversions, repurposing your blog content is the answer. Your blog is at the heart of your inbound marketing strategy. By creating relevant content that appeals to your ideal customer, you can drive traffic to your blog post, and...
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Can Your Company Benefit From a New Top-Level Domain?
27
Nov

Rebranding Considerations: Can Your Company Benefit from A New Top-Level Domain?

For a long time, the only top-level domains available to private individuals and companies were .com, .net and .org. A “land rush” to grab up these valuable domains led to pretty much every term that would directly relate to your product or service being taken either by speculators or by one of the largest companies...
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3 Ways to Quickly Improve Traffic to Your Business Blog
14
Nov

3 Ways to Quickly Improve Traffic to Your Business Blog

Have you recently launched your business blog and are ready to attract fresh visitors to your content? Perhaps you already have a blog and now you’re struggling to drive quality traffic to your site. Since your blog will serve as a central component in your digital marketing, it’s essential to get your content in front...
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12
Feb

3 Major SEO Trends To Watch In 2016

While it’s impossible to predict future changes in SEO, there are ways to stay ahead of the curve and be well prepared for what SEO changes may come. Here are a few SEO trends to keep an eye on in 2016 and beyond. Social Content Will Be More Readily Available A 2015 study by Impactbnd...
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08
Dec

3 Ways to Monitor the Performance of Your Inbound Marketing Efforts

As inbound marketing has turned from a buzzword into a dominant digital strategy, businesses of all sizes are beginning to engage in this ‘pull’ philosophy. And many of them are very good at what they do! Still, as with any business effort, it’s important to monitor your performance to ensure your efforts and budget are...
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30
Nov

Skillful Web Design Attracts and Engages with Target Markets

As the owner of a small or mid-sized business, you may also be the person responsible for managing your corporate website. Among your many talents, you are also the most informed and passionate about the high-quality goods and services your company offers. However, if website design and development isn’t your personal forte, then you might...
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