The Evolution of Product Marketing: From Print to PDF to Digital and Ecommerce Websites  With few exceptions, printed catalogues have become a thing of the past; ancient like rotary phones and bulky telephone books that companies used to reach customers at home. Besides the more obvious reach and distribution limitations of printed catalogues, they’re expensive...Read More

Getting a better site ranking on Google is something virtually every tech company is interested in. That’s how you’ll generate most of your leads, so having a good search engine optimization strategy is a must. Optimizing your title tags, meta descriptions, and outbound links won’t guarantee you the top spot in Google’s SERPs however. For...Read More

If you’re using Google Analytics to track your online marketing initiatives, you should also consider utilizing Google Tag Manager. According to an article by Kaelin Harmon on the LunaMetrics blog, “Google Tag Manager is a user-friendly solution to managing the Tags, or the snippets of JavaScript that send information to third-parties from your website or...Read More

Quality blogging, as an aspect of SEO, has become more important than ever. Are you aware of the recent news about search engine results pages (SERP)? Google has been experimenting with some innovative design variations. These changes are driven by customer demand. Google wants to give their users what they want, in a format that...Read More

Search engines still assist  mobile and web users in locating  information in seconds. It’s a competitive marketplace with each business vying for a top position on the search engine results page.  Populating your website and social media pages with good quality, keyword-infused content will help attract more visitors to your website on a daily basis....Read More

If you are looking for ways to increase your brand exposure online, plus reach and engage your audience while increasing lead conversions, repurposing your blog content is the answer. Your blog is at the heart of your inbound marketing strategy. By creating relevant content that appeals to your ideal customer, you can drive traffic to your blog post, and...Read More

For a long time, the only top-level domains available to private individuals and companies were .com, .net and .org. A “land rush” to grab up these valuable domains led to pretty much every term that would directly relate to your product or service being taken either by speculators or by one of the largest companies...Read More

Have you recently launched your business blog and are ready to attract fresh visitors to your content? Perhaps you already have a blog and now you’re struggling to drive quality traffic to your site. Since your blog will serve as a central component in your digital marketing, it’s essential to get your content in front...Read More

While it’s impossible to predict future changes in SEO, there are ways to stay ahead of the curve and be well prepared for what SEO changes may come. Here are a few SEO trends to keep an eye on in 2016 and beyond. Social Content Will Be More Readily Available A 2015 study by Impactbnd...Read More

As inbound marketing has turned from a buzzword into a dominant digital strategy, businesses of all sizes are beginning to engage in this ‘pull’ philosophy. And many of them are very good at what they do! Still, as with any business effort, it’s important to monitor your performance to ensure your efforts and budget are...Read More