Every digital marketing strategy has to include a significant conversion rate optimization component in order to deliver ROI. Social media reach and website visits matter little if they don’t turn into actual leads, and eventually customers. But how can you move from one to the next? How can you make sure that once you have...Read More

Most modern marketers know about the sales funnel. You get a visitor to your website, convince them to become a lead, and nurture them toward becoming a customer. The problem is that in real life, the conversion process is not nearly as simple.  Visitors may become customers without ever becoming leads. They may spend a...Read More

In your efforts to attract more leads to your manufacturing business, it’s not enough to build an informative website and wait for people to stumble upon it. Without even basic SEO optimization, your manufacturing business website could end up hiding on page 10 or 20 of your audience’s search engine results. SEO can be complicated...Read More

The Evolution of Product Marketing: From Print to PDF to Digital and Ecommerce Websites  With few exceptions, printed catalogues have become a thing of the past; ancient like rotary phones and bulky telephone books that companies used to reach customers at home. Besides the more obvious reach and distribution limitations of printed catalogues, they’re expensive...Read More

Getting a better site ranking on Google is something virtually every tech company is interested in. That’s how you’ll generate most of your leads, so having a good search engine optimization strategy is a must. Optimizing your title tags, meta descriptions, and outbound links won’t guarantee you the top spot in Google’s SERPs however. For...Read More

If you’re using Google Analytics to track your online marketing initiatives, you should also consider utilizing Google Tag Manager. According to an article by Kaelin Harmon on the LunaMetrics blog, “Google Tag Manager is a user-friendly solution to managing the Tags, or the snippets of JavaScript that send information to third-parties from your website or...Read More

Quality blogging, as an aspect of SEO, has become more important than ever. Are you aware of the recent news about search engine results pages (SERP)? Google has been experimenting with some innovative design variations. These changes are driven by customer demand. Google wants to give their users what they want, in a format that...Read More

Search engines still assist  mobile and web users in locating  information in seconds. It’s a competitive marketplace with each business vying for a top position on the search engine results page.  Populating your website and social media pages with good quality, keyword-infused content will help attract more visitors to your website on a daily basis....Read More

If you are looking for ways to increase your brand exposure online, plus reach and engage your audience while increasing lead conversions, repurposing your blog content is the answer. Your blog is at the heart of your inbound marketing strategy. By creating relevant content that appeals to your ideal customer, you can drive traffic to your blog post, and...Read More

For a long time, the only top-level domains available to private individuals and companies were .com, .net and .org. A “land rush” to grab up these valuable domains led to pretty much every term that would directly relate to your product or service being taken either by speculators or by one of the largest companies...Read More