Category

SEO
27
Aug

Key SaaS Metrics You Need To Understand Grow Your Business

With the continued growth of Internet-based companies, especially those in the SaaS space, new metrics are being used to measure the success of Internet-based marketing campaigns. Customer Acquisition Cost, or CAC, is a metric that is growing in popularity among companies and investors as web-based marketing campaigns offer more analytics and customer tracking capabilities than traditional advertising...
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08
Jul

How Page Speed Affects Your SEO Ranking

Not only does your audience get frustrated with slow page speeds, but Google does, too. If your speed is lagging, your SEO and ranking may be as well, as page speed is one of the (many) factors Google considers when ranking a website. “If your site is taking too long to load,” Donna Duncan at B2C warns,...
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19
Mar

6 SEO Strategies That Will Grow Your Business

Search Engine Optimization has a direct impact on your business’ bottom line. But you already know that. What you probably don’t know is that in 2015, you will need to focus on six SEO strategies that will boost that bottom line and grow your business! Wondering what they are? Here are Six SEO strategies for...
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13
Feb

Here are 6 Reasons Why You Need to Hire a Marketing Company

Marketing your brand is a full-time job. Unless you have the time or in-house resources to promote the heck out of your brand, letting a marketing company do the job for you makes good business sense. You can engage a full-service marketing company to handle every aspect of brand building and advertising – from planning,...
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29
Jan

Understanding Basic Web Analytics To Boost Lead Generation Opportunities

Marketing experts say that if you are not sure or do not have an accurate account of the number of leads generated by your business every month in order to accomplish revenue objectives; you are most likely not taking full advantage of web analytics. There needs to be consistent monitoring of analytics for measuring the...
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24
Dec

4 Ways Content Marketing Will Improve Your SEO

Even though you may understand the importance of effective content marketing, you must realize that the discipline of creating quality web content takes effort and commitment. Each piece of web content you create must deliver engaging information that provides a unique value to your audience. This is the type of information major search engines like...
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16
Oct

3 SEO Tips That Will Help Grow Your Business

SEO is an integral part of any online market strategy. At its core, SEO is the process of attracting visitors from free organic search results on search engines. The only way to increase and drive qualified traffic to your website is to ensure you have a fully optimized website and that you are offering interesting...
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Search Engine Optimization: Do You Use It to Your Advantage?
26
Jun

Search Engine Optimization: Do You Use It to Your Advantage?

Search engine optimization, or SEO, is more popular than it has ever been, and we’re not exaggerating on this one. So the question then becomes: “Do you use it to your advantage?” Even if you think that you do, there could be some things that you’re not aware of. Here’s a list of five ways...
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What is Search Engine Optimization and Why Your Business Needs it
14
Apr

What is Search Engine Optimization and Why Your Business Needs it

Over its relatively short lifetime, the internet has quickly gone from nothing to becoming the center of our lives. The starting point for most people that are seriously considering starting a business is coming up with the idea for their website. A mistake many of the same businesses make, however, is thinking that simply having...
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Online Reviews as a Marketing Strategy
01
Apr

Online Reviews as a Marketing Strategy

Marketing encompasses many different forms and functions. Traditional marketing may involve print, radio, and television advertising. These campaigns might show a celebrity endorsing a product or service. Or, the advertisement may provide data specifications to inform potential consumers of the benefits of the product or service. Today, such traditional marketing continues to be of value...
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