Category

Social Media
How to Choose the Best Social Media Networks for Promoting Your Business | Part 2 
11
Aug

How to Choose the Best Social Media Networks for Promoting Your Business | Part 2 

In Part 1 of How to Choose the Best Social Media Networks for Promoting Your Business, we outlined the first 5 steps to take prior to choosing which social media networks to invest your time, money and resources in to promote your business. In this final portion of our 2 part series, we’ll outline the...
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How to Choose the Best Social Media Networks for Promoting Your Business | Part 1
04
Aug

How to Choose the Best Social Media Networks for Promoting Your Business | Part 1 

By now, most businesses know the value of building an online presence which includes participating on popular social media networks. But the challenge most business owners face is in determining which social media networks to include in their multichannel marketing plan. What’s even more difficult is figuring out just how your business can be successful...
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Social Media Marketing for Tech Companies: They Key to Better SEO
07
Jul

Social Media Marketing for Tech Companies: The Key to Better SEO 

Getting a better site ranking on Google is something virtually every tech company is interested in. That’s how you’ll generate most of your leads, so having a good search engine optimization strategy is a must. Optimizing your title tags, meta descriptions, and outbound links won’t guarantee you the top spot in Google’s SERPs however. For...
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Social Media for Manufacturers
02
Jun

10 Things Small Manufacturing Companies Can Do Best on Social Media  

Since the advent of social media, companies in the manufacturing industry have lagged behind companies in other industries in their utilization of social media. Fortunately, manufacturing companies are finally recognizing that social media can be a potent tool in their marketing arsenal. Social media has the power to engage existing customers, attract new prospects, educate...
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5 Tactics in Using Instagram Stories for Your Social Media Marketing 
24
Mar

5 Tactics in Using Instagram Stories for Your Social Media Marketing 

Do you use Instagram marketing for business? Perhaps you’ve noticed the new way to tell your brand’s story on this social network called Instagram Stories. Unmistakably similar to Snapchat, Instagram Stories allows users to share intimate moments through posting multiple streams of photos and videos to create their unique story for the day. The goal is to encourage even more visual content...
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Social Media Strategy
24
Feb

Promoted Tweets: When are They Right for Your Business’ Social Media Strategy?

Using social media to promote your business certainly has its benefits, but it comes with its own challenges and limitations. As each social media platform grows and becomes more monetized, it also becomes increasingly difficult to earn sufficient organic reach without occasionally investing in sponsored content. And since social media requires an investment of time...
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5 Ways To Improve Your ROI From Facebook Advertising 
20
Jan

5 Ways To Improve Your ROI From Facebook Advertising 

Facebook is the largest social network on the web today, boasting more than 1 billion total users. That number will continue to grow as the user base in countries around the world grows as well. Facebook presents a huge opportunity for businesses, and Facebook ads are often the preferred way to connect with your potential audiences. However, diving...
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24
Oct

Top Tips for Engaging With Your Followers on Social Media [Infographic]

Social media engagement isn’t just about getting people to like or follow your pages. Truly engaged social media followers are prompted by your content and calls to action to complete something or follow through—say, by signing up for an additional newsletter or making a purchase. But how to get them to do that isn’t as...
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Facebook Ad Tips
11
Jul

The Ultimate Guide for Creating a Great Facebook Ad

Facebook is the proud owner of over a billion users. Among these users are people of all generations, colours, occupations and countries. These users are all extremely excited to share every piece of exciting news with their friends and the rest of the world. Naturally, this introduces a pretty significant opportunity for businesses of all...
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15
Apr

Facebook Advertising: What You Need to Know

Digital marketing is one of the most important, if not the single most important thing you can do in order to increase your web presence. Part and parcel of this digital marketing campaign includes strategically placed ads on social media, and most especially, how to generate more leads with Facebook advertising. This blog post discusses...
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