Category

Social Media
Social Media Marketing for Tech Companies: Are You on Instagram Yet? Here Are 4 Tips to Get Started 
16
Mar

Social Media Marketing for Tech Companies: Are You on Instagram Yet? Here Are 4 Tips to Get Started 

When you think about social media marketing for tech companies, Instagram probably isn’t the first platform that comes to mind. After all, isn’t Instagram mostly for fitness, fashion or artsy businesses? How could a site flooded with fitness models and coffee art be useful for a tech company?  Surprisingly, some of biggest names in tech...
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Social Media Marketing in 2018:
19
Jan

Social Media Marketing in 2018: Is Instagram Following in Facebook’s Footsteps? What 2018 Algorithm Changes Mean for Business

Effective social media marketing requires that you keep abreast of each social media platform’s algorithm quirks and changes. Unlike Facebook’s most recent revelation, Instagram hasn’t made any major announcements about platform changes. But many creators and business owners have noticed a difference. Instagram’s news feed algorithm has been updated for the new year and it...
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How to Build an Influencer Marketing Program for Your Content That Actually Works
12
Jan

How to Build an Influencer Marketing Program for Your Content That Actually Works

Most businesses have no idea how to work with influencers, let alone develop an influencer marketing strategy and approach.  They’ll gather a list of every influencer in their industry they can find. They’ll spend hours crafting the perfect proposal email, then spend days sending it out–only to never receive a single response. Sound familiar?    If...
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Social Media Marketing: 3 Tips for Optimizing Your Twitter Strategy 
05
Jan

Social Media Marketing: 3 Tips for Optimizing Your Twitter Strategy 

Twitter is awesome.   As part of your social media marketing strategy, it can help you connect and develop relationships with your customers, drive traffic to your website content, and tell your story in a way that few other platforms can do. But most businesses aren’t seeing any of those benefits. Why?  They don’t know how...
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Social Media Marketing 101: How to Choose the Best Social Media Platforms for Marketing Your Business 
08
Dec

Social Media Marketing 101: How to Choose the Best Social Media Platforms for Marketing Your Business 

Most businesses already know the value of having a presence on the most popularly used social media platforms. Social media marketing has the potential to reach a broad audience; target specific customers based on their interests, demographics and location; showcase your businesses’ offerings, content and culture; and serve as an extension to your customer service...
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How to Rock Instagram's Multi-Image Posting Feature
18
Aug

How to Rock Instagram’s Multi-Image Posting Feature

Instagram has quickly become a very popular and compelling way to share visual content with a community of like-minded people. It stresses beauty, of course, but its single-image posting has long made any sort of cohesive storytelling a bit more of a stumbling block, both for individuals and for businesses alike. Luckily with multi-image posting,...
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How to Choose the Best Social Media Networks for Promoting Your Business | Part 2 
11
Aug

How to Choose the Best Social Media Networks for Promoting Your Business | Part 2 

In Part 1 of How to Choose the Best Social Media Networks for Promoting Your Business, we outlined the first 5 steps to take prior to choosing which social media networks to invest your time, money and resources in to promote your business. In this final portion of our 2 part series, we’ll outline the...
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How to Choose the Best Social Media Networks for Promoting Your Business | Part 1
04
Aug

How to Choose the Best Social Media Networks for Promoting Your Business | Part 1 

By now, most businesses know the value of building an online presence which includes participating on popular social media networks. But the challenge most business owners face is in determining which social media networks to include in their multichannel marketing plan. What’s even more difficult is figuring out just how your business can be successful...
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Social Media Marketing for Tech Companies: They Key to Better SEO
07
Jul

Social Media Marketing for Tech Companies: The Key to Better SEO 

Getting a better site ranking on Google is something virtually every tech company is interested in. That’s how you’ll generate most of your leads, so having a good search engine optimization strategy is a must. Optimizing your title tags, meta descriptions, and outbound links won’t guarantee you the top spot in Google’s SERPs however. For...
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Social Media for Manufacturers
02
Jun

10 Things Small Manufacturing Companies Can Do Best on Social Media  

Since the advent of social media, companies in the manufacturing industry have lagged behind companies in other industries in their utilization of social media. Fortunately, manufacturing companies are finally recognizing that social media can be a potent tool in their marketing arsenal. Social media has the power to engage existing customers, attract new prospects, educate...
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