Category

Social Media
Social Media Strategy
24
Feb

Promoted Tweets: When are They Right for Your Business’ Social Media Strategy?

Using social media to promote your business certainly has its benefits, but it comes with its own challenges and limitations. As each social media platform grows and becomes more monetized, it also becomes increasingly difficult to earn sufficient organic reach without occasionally investing in sponsored content. And since social media requires an investment of time...
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5 Ways To Improve Your ROI From Facebook Advertising 
20
Jan

5 Ways To Improve Your ROI From Facebook Advertising 

Facebook is the largest social network on the web today, boasting more than 1 billion total users. That number will continue to grow as the user base in countries around the world grows as well. Facebook presents a huge opportunity for businesses, and Facebook ads are often the preferred way to connect with your potential audiences. However, diving...
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24
Oct

Top Tips for Engaging With Your Followers on Social Media [Infographic]

Social media engagement isn’t just about getting people to like or follow your pages. Truly engaged social media followers are prompted by your content and calls to action to complete something or follow through—say, by signing up for an additional newsletter or making a purchase. But how to get them to do that isn’t as...
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Facebook Ad Tips
11
Jul

The Ultimate Guide for Creating a Great Facebook Ad

Facebook is the proud owner of over a billion users. Among these users are people of all generations, colours, occupations and countries. These users are all extremely excited to share every piece of exciting news with their friends and the rest of the world. Naturally, this introduces a pretty significant opportunity for businesses of all...
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15
Apr

Facebook Advertising: What You Need to Know

Digital marketing is one of the most important, if not the single most important thing you can do in order to increase your web presence. Part and parcel of this digital marketing campaign includes strategically placed ads on social media, and most especially, how to generate more leads with Facebook advertising. This blog post discusses...
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14
Jan

5 Ways To Make Social Selling Your Customer’s Idea

There should be little doubt that social media can be very good for business. When a website or blog visitor shares your web content on Google Plus, likes it on Facebook, or tweets about it on Twitter, it boosts your online reach. Not only does it increase website traffic, but it can also increase lead...
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06
Aug

How to Manage an Effective Promoted Twitter Campaign

One of the newest marketing strategies on the field today is the use of a Twitter campaign – but is it effective? Just as in other traditional marketing strategies, Twitter ad campaigns focus on putting your brand in front of larger – but targeted, audience. Twitter is a new way for businesses to promote products...
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09
Jul

Three Ways to Improve Your Twitter Advertising With a Simple Hashtag

Social media marketing has become all the rage these days, and for good reason. Brands and companies from Disney to the corner hardware store are now using social media to draw in thousands – millions – of potential customers globally. The trick is finding how to stand out and be heard amid the millions of...
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25
Jun

Social Media Marketing: The Easy Way to Dominating YouTube

Have you ever heard the saying that content is king? This ubiquitous statement has become a well-worn cliché in content marketing. Of course, it is true; the best-inbound marketing strategy is to create compelling content that resonates with your current customers and your potential customers. Nevertheless, a lot of small businesses are missing out because they...
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04
Jun

The 4 Stages of Social Media Marketing Success Metrics

How does one measure success in social media marketing? That question has kept marketers awake at night almost since the moment networks like Facebook and Twitter became viable advertising tools. How much emphasize should a business place on followers, reach, engagement or web clicks? The easy answer is “it depends.” Roughly estimated, social media marketing has gone...
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