Category

Social Media
06
Aug

How to Manage an Effective Promoted Twitter Campaign

One of the newest marketing strategies on the field today is the use of a Twitter campaign – but is it effective? Just as in other traditional marketing strategies, Twitter ad campaigns focus on putting your brand in front of larger – but targeted, audience. Twitter is a new way for businesses to promote products...
Read More
09
Jul

Three Ways to Improve Your Twitter Advertising With a Simple Hashtag

Social media marketing has become all the rage these days, and for good reason. Brands and companies from Disney to the corner hardware store are now using social media to draw in thousands – millions – of potential customers globally. The trick is finding how to stand out and be heard amid the millions of...
Read More
25
Jun

Social Media Marketing: The Easy Way to Dominating YouTube

Have you ever heard the saying that content is king? This ubiquitous statement has become a well-worn cliché in content marketing. Of course, it is true; the best-inbound marketing strategy is to create compelling content that resonates with your current customers and your potential customers. Nevertheless, a lot of small businesses are missing out because they...
Read More
04
Jun

The 4 Stages of Social Media Marketing Success Metrics

How does one measure success in social media marketing? That question has kept marketers awake at night almost since the moment networks like Facebook and Twitter became viable advertising tools. How much emphasize should a business place on followers, reach, engagement or web clicks? The easy answer is “it depends.” Roughly estimated, social media marketing has gone...
Read More
30
Apr

10 Reasons to Attend Canada’s Largest Social Media Conference

From May 21 – 23, 2015, the greatest social media minds in North America will gather in Victoria, British Columbia for the 2015 Social Media Camp. As Platinum Sponsors of this event, McAllister Marketing is proud to be associated with such an extraordinary conference. If you haven’t registered yet, here are 10 reasons to attend Canada’s...
Read More
03
Apr

Which Social Media Network is Best for Your Business?

Businesses big and small can benefit immensely by giving their marketing plan the ‘social media’ twist. However, the fact remains that not all social media networks work in the same way and yield the same results in boosting the visibility of a business. Therefore, you need to choose the social network(s) for your business with...
Read More
12
Mar

How To Use Pinterest to Strengthen Your Online Marketing Campaign

As of January 21st, 2015, Pinterest had more than 70 million users, making it one of the most popular social media websites on the Internet. This is not a surprise as visual marketing is the next big thing in online marketing. Pinterest allows its users to Pin almost anything – pictures, quotes, gifts, recipes; the...
Read More
13
Feb

Here are 6 Reasons Why You Need to Hire a Marketing Company

Marketing your brand is a full-time job. Unless you have the time or in-house resources to promote the heck out of your brand, letting a marketing company do the job for you makes good business sense. You can engage a full-service marketing company to handle every aspect of brand building and advertising – from planning,...
Read More
24
Dec

4 Ways Content Marketing Will Improve Your SEO

Even though you may understand the importance of effective content marketing, you must realize that the discipline of creating quality web content takes effort and commitment. Each piece of web content you create must deliver engaging information that provides a unique value to your audience. This is the type of information major search engines like...
Read More
28
Nov

Plan Ahead Marketing Ideas To Keep You Off The Naughty List

As far as business marketing is concerned, the holiday season calls for some serious planning! Come this holiday season and all brands and companies start work on promotional campaigns and other activities that would lead to maximum sales. Planning ahead could mean starting the process of ideation even a year in advance! Below are a...
Read More
1 2 3 4
  • This field is for validation purposes and should be left unchanged.

Contact Us

We’re a pretty easy going bunch. If you have a project in mind, we’d love to hear from you.

E-mail us using this form or call us at 250-380-2299

  • This field is for validation purposes and should be left unchanged.
*Required. Your information is safe with us.
×

Get a Quote

 

We’re a pretty easy going bunch. If you have a project in mind, we’d love to hear from you.

E-mail us using this form or call us at 250-380-2299

  • This field is for validation purposes and should be left unchanged.
*Required. Your information is safe with us.
×

Book a Consultation

  • This field is for validation purposes and should be left unchanged.
*Required. Your information is safe with us.
×