Category

Social Media
15
Apr

Facebook Advertising: What You Need to Know

Digital marketing is one of the most important, if not the single most important thing you can do in order to increase your web presence. Part and parcel of this digital marketing campaign includes strategically placed ads on social media, and most especially, how to generate more leads with Facebook advertising. This blog post discusses...
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14
Jan

5 Ways To Make Social Selling Your Customer’s Idea

There should be little doubt that social media can be very good for business. When a website or blog visitor shares your web content on Google Plus, likes it on Facebook, or tweets about it on Twitter, it boosts your online reach. Not only does it increase website traffic, but it can also increase lead...
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06
Aug

How to Manage an Effective Promoted Twitter Campaign

One of the newest marketing strategies on the field today is the use of a Twitter campaign – but is it effective? Just as in other traditional marketing strategies, Twitter ad campaigns focus on putting your brand in front of larger – but targeted, audience. Twitter is a new way for businesses to promote products...
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09
Jul

Three Ways to Improve Your Twitter Advertising With a Simple Hashtag

Social media marketing has become all the rage these days, and for good reason. Brands and companies from Disney to the corner hardware store are now using social media to draw in thousands – millions – of potential customers globally. The trick is finding how to stand out and be heard amid the millions of...
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25
Jun

Social Media Marketing: The Easy Way to Dominating YouTube

Have you ever heard the saying that content is king? This ubiquitous statement has become a well-worn cliché in content marketing. Of course, it is true; the best-inbound marketing strategy is to create compelling content that resonates with your current customers and your potential customers. Nevertheless, a lot of small businesses are missing out because they...
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04
Jun

The 4 Stages of Social Media Marketing Success Metrics

How does one measure success in social media marketing? That question has kept marketers awake at night almost since the moment networks like Facebook and Twitter became viable advertising tools. How much emphasize should a business place on followers, reach, engagement or web clicks? The easy answer is “it depends.” Roughly estimated, social media marketing has gone...
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30
Apr

10 Reasons to Attend Canada’s Largest Social Media Conference

From May 21 – 23, 2015, the greatest social media minds in North America will gather in Victoria, British Columbia for the 2015 Social Media Camp. As Platinum Sponsors of this event, McAllister Marketing is proud to be associated with such an extraordinary conference. If you haven’t registered yet, here are 10 reasons to attend Canada’s...
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03
Apr

Which Social Media Network is Best for Your Business?

Businesses big and small can benefit immensely by giving their marketing plan the ‘social media’ twist. However, the fact remains that not all social media networks work in the same way and yield the same results in boosting the visibility of a business. Therefore, you need to choose the social network(s) for your business with...
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12
Mar

How To Use Pinterest to Strengthen Your Online Marketing Campaign

As of January 21st, 2015, Pinterest had more than 70 million users, making it one of the most popular social media websites on the Internet. This is not a surprise as visual marketing is the next big thing in online marketing. Pinterest allows its users to Pin almost anything – pictures, quotes, gifts, recipes; the...
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13
Feb

Here are 6 Reasons Why You Need to Hire a Marketing Company

Marketing your brand is a full-time job. Unless you have the time or in-house resources to promote the heck out of your brand, letting a marketing company do the job for you makes good business sense. You can engage a full-service marketing company to handle every aspect of brand building and advertising – from planning,...
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