Category

Social Media
30
Apr

10 Reasons to Attend Canada’s Largest Social Media Conference

From May 21 – 23, 2015, the greatest social media minds in North America will gather in Victoria, British Columbia for the 2015 Social Media Camp. As Platinum Sponsors of this event, McAllister Marketing is proud to be associated with such an extraordinary conference. If you haven’t registered yet, here are 10 reasons to attend Canada’s...
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03
Apr

Which Social Media Network is Best for Your Business?

Businesses big and small can benefit immensely by giving their marketing plan the ‘social media’ twist. However, the fact remains that not all social media networks work in the same way and yield the same results in boosting the visibility of a business. Therefore, you need to choose the social network(s) for your business with...
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12
Mar

How To Use Pinterest to Strengthen Your Online Marketing Campaign

As of January 21st, 2015, Pinterest had more than 70 million users, making it one of the most popular social media websites on the Internet. This is not a surprise as visual marketing is the next big thing in online marketing. Pinterest allows its users to Pin almost anything – pictures, quotes, gifts, recipes; the...
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13
Feb

Here are 6 Reasons Why You Need to Hire a Marketing Company

Marketing your brand is a full-time job. Unless you have the time or in-house resources to promote the heck out of your brand, letting a marketing company do the job for you makes good business sense. You can engage a full-service marketing company to handle every aspect of brand building and advertising – from planning,...
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24
Dec

4 Ways Content Marketing Will Improve Your SEO

Even though you may understand the importance of effective content marketing, you must realize that the discipline of creating quality web content takes effort and commitment. Each piece of web content you create must deliver engaging information that provides a unique value to your audience. This is the type of information major search engines like...
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28
Nov

Plan Ahead Marketing Ideas To Keep You Off The Naughty List

As far as business marketing is concerned, the holiday season calls for some serious planning! Come this holiday season and all brands and companies start work on promotional campaigns and other activities that would lead to maximum sales. Planning ahead could mean starting the process of ideation even a year in advance! Below are a...
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21
Nov

How Images Boost Engagement on Facebook

Social media experts say that photos and videos are a proven way to increase engagement with your target audience on social media platforms such as Facebook and Twitter. There are several different ways in which your brand could incorporate images into its social media posts on a regular basis. While content is definitely king, visuals...
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12
Nov

Here’s How To Grow Your Business With Social Media

When utilized properly, you can influence consumer behaviour through social media channels and help grow your business. However, it requires you to plan, implement, and track your results to be successful through a well-defined social media strategy. 1. Determine Your Goal(s) for Social Media  The first, and most important, question that you need to ask yourself...
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Consumer Focused Social Media Marketing
20
Aug

Consumer Focused Social Media Marketing

Most business owners know the importance of using social media as a marketing tool. Unfortunately, many businesses mistakenly place themselves at the center of their social media universe – precisely the opposite of what they should be doing. Stop Making it All About You If you’re using social media as a marketing tool, make it all about...
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Online Reviews as a Marketing Strategy
01
Apr

Online Reviews as a Marketing Strategy

Marketing encompasses many different forms and functions. Traditional marketing may involve print, radio, and television advertising. These campaigns might show a celebrity endorsing a product or service. Or, the advertisement may provide data specifications to inform potential consumers of the benefits of the product or service. Today, such traditional marketing continues to be of value...
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