Category

Social Media
21
Nov

How Images Boost Engagement on Facebook

Social media experts say that photos and videos are a proven way to increase engagement with your target audience on social media platforms such as Facebook and Twitter. There are several different ways in which your brand could incorporate images into its social media posts on a regular basis. While content is definitely king, visuals...
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12
Nov

Here’s How To Grow Your Business With Social Media

When utilized properly, you can influence consumer behaviour through social media channels and help grow your business. However, it requires you to plan, implement, and track your results to be successful through a well-defined social media strategy. 1. Determine Your Goal(s) for Social Media  The first, and most important, question that you need to ask yourself...
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Consumer Focused Social Media Marketing
20
Aug

Consumer Focused Social Media Marketing

Most business owners know the importance of using social media as a marketing tool. Unfortunately, many businesses mistakenly place themselves at the center of their social media universe – precisely the opposite of what they should be doing. Stop Making it All About You If you’re using social media as a marketing tool, make it all about...
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Online Reviews as a Marketing Strategy
01
Apr

Online Reviews as a Marketing Strategy

Marketing encompasses many different forms and functions. Traditional marketing may involve print, radio, and television advertising. These campaigns might show a celebrity endorsing a product or service. Or, the advertisement may provide data specifications to inform potential consumers of the benefits of the product or service. Today, such traditional marketing continues to be of value...
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Snippet Storytelling in Online Marketing: How Will it Work to Attract Customers?
27
Jan

Snippet Storytelling in Online Marketing: How Will it Work to Attract Customers?

Online marketing can sometimes be a challenge today to capture someone’s attention in a hurry. While it might be discouraging that everything has to be condensed in order to capture short attention spans, it doesn’t take away the reality that good storytelling is what truly matters. However, what’s the real future of storytelling in online...
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Social Media Marketing and How To Stand Out From The Herd
15
Nov

Social Media Marketing and How To Stand Out From The Herd

If you’re a small business trying to market yourself like you’re a large corporation, stop. Stop right now and save your money. If you aren’t first into a market and you’re playing catch up behind more experienced players, your piece of the pie isn’t going to come from outdoing what your competitors have already been...
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