Category

Website Development
Customer Acquisition vs. Retention: Which Does Your Business Need? 
22
Jun

Customer Acquisition vs. Retention: Which Does Your Business Need? 

Customer acquisition and retention often compete for funding within a company’s marketing budget. The reality is that both are essential for your campaign and require separate strategies. Here are the most important things to know:   Value:  New customers are more expensive than returning ones. This is a widely accepted fact, and this Harvard Business Review...
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Without These 3 Things, Your Content Marketing Strategy Will Fail 
29
Dec

Without These 3 Things, Your Content Marketing Strategy Will Fail 

Content marketing is huge.    Thousands of businesses around the world are using it to achieve outstanding results for their businesses. And with consumers paying less and less attention to traditional advertising, the room for growth is massive.    But what exactly do great content marketing strategies have in common? How are businesses skyrocketing lead generation and...
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Attract and Retain More Customers by Boosting Your Manufacturing Website Content
20
Oct

How to Attract and Retain More Customers by Boosting Your Manufacturing Website’s Content

How to Attract and Retain More Customers by Making Your Manufacturing Website a Hub for Useful Product Documentation That Can Be Read, Shared and Printed by Your End-Users: Product documentation is a vitally important component to include on any manufacturing website. Rich content and informative-guides improve your customers’ experience. They make your manufacturing website a...
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The 12 Most Common Signs and Symptoms that Your Website Design and Website Content Needs Emergency Surgery
22
Sep

The 12 Most Common Signs and Symptoms That Your Website Content Needs Emergency Surgery | Part Two  

Part Two: Your Website Content is Seriously Lacking  In part one of this two-part series, we covered the first 6 most common symptoms that your website design is showing its age and warrants a facelift in order to attract, convert and retain more customers. And because website content is just as important as website design,...
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The 12 Most Common Signs and Symptoms that Your Website Design and Website Content Needs Emergency Surgery
15
Sep

The 12 Most Common Signs and Symptoms That Your Website Design Needs Emergency Surgery | Part One  

Part One: Your Website Design is Showing its Age  Most business owners can appreciate the importance of having an appealing website design. After all, your website acts as a virtual business place for potential customers seeking to learn more about what you have to offer. Your website also serves as the foundational piece of all...
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7 Reasons Why You Need an Ecommerce Website to Attract, Convert and Retain More Shoppers  
25
Aug

Ditch the Downloadable PDF Catalogues! 7 Reasons Why You Need an Ecommerce Website to Attract, Convert and Retain More Shoppers  

The Evolution of Product Marketing: From Print to PDF to Digital and Ecommerce Websites  With few exceptions, printed catalogues have become a thing of the past; ancient like rotary phones and bulky telephone books that companies used to reach customers at home. Besides the more obvious reach and distribution limitations of printed catalogues, they’re expensive...
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Where Did They Come From? Determining Online Buyers’ Journeys

You might have just gotten lucky with good sales, or you may have carefully planned your approach to finding customers. Whether you already have a solid customer base, or you’re seeking to attract customers, taking the time to understand buyers’ journeys gives businesses that much more of a chance to succeed. The concept of the...
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15
Mar

Get Them to The Landing Page: How to Increase Your Email Click-Through Rate

If lead generation is your goal, sending out emails is simply not enough. It is also not enough for your customers just to open the emails you have sent. You need to be able to increase your email click-through rates — in other words, you need to send your customer from your email to your...
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06
Mar

5 Things That Any E-commerce Site Should Have

If you are building an e-commerce website, you probably want to make sure that it’s perfect. A good e-commerce website will be far more successful than a mediocre one, so make sure that your site includes these essentials for any e-commerce site. 1. Proper Security Customers have been nervous about shopping online for years. Even...
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30
Nov

Skillful Web Design Attracts and Engages with Target Markets

As the owner of a small or mid-sized business, you may also be the person responsible for managing your corporate website. Among your many talents, you are also the most informed and passionate about the high-quality goods and services your company offers. However, if website design and development isn’t your personal forte, then you might...
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