Category

Website Development

Where Did They Come From? Determining Online Buyers’ Journeys

You might have just gotten lucky with good sales, or you may have carefully planned your approach to finding customers. Whether you already have a solid customer base, or you’re seeking to attract customers, taking the time to understand buyers’ journeys gives businesses that much more of a chance to succeed. The concept of the...
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15
Mar

Get Them to The Landing Page: How to Increase Your Email Click-Through Rate

If lead generation is your goal, sending out emails is simply not enough. It is also not enough for your customers just to open the emails you have sent. You need to be able to increase your email click-through rates — in other words, you need to send your customer from your email to your...
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06
Mar

5 Things That Any E-commerce Site Should Have

If you are building an e-commerce website, you probably want to make sure that it’s perfect. A good e-commerce website will be far more successful than a mediocre one, so make sure that your site includes these essentials for any e-commerce site. 1. Proper Security Customers have been nervous about shopping online for years. Even...
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30
Nov

Skillful Web Design Attracts and Engages with Target Markets

As the owner of a small or mid-sized business, you may also be the person responsible for managing your corporate website. Among your many talents, you are also the most informed and passionate about the high-quality goods and services your company offers. However, if website design and development isn’t your personal forte, then you might...
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21
Nov

How to improve your conversion rate with a good landing page design

As anyone who is involved with designing and maintaining websites knows, it’s very important to not only drive traffic to your website, but to continuously generate leads. Here are a few best practices for improving conversion rates with a good landing page design. What is a conversion rate? One of the biggest things that professionals are...
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20
Aug

How to Design a Landing Page That Will Increase Your Conversions

How do I create a landing page that converts?  It’s a common question and an important one for many industries including and outside of e-commerce. Unfortunately, there isn’t a one-size-fits all answer to the question. There are, however, several steps you can take to make sure your landing page is converting your site visitors to...
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08
Jul

How Page Speed Affects Your SEO Ranking

Not only does your audience get frustrated with slow page speeds, but Google does, too. If your speed is lagging, your SEO and ranking may be as well, as page speed is one of the (many) factors Google considers when ranking a website. “If your site is taking too long to load,” Donna Duncan at B2C warns,...
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13
Feb

Here are 6 Reasons Why You Need to Hire a Marketing Company

Marketing your brand is a full-time job. Unless you have the time or in-house resources to promote the heck out of your brand, letting a marketing company do the job for you makes good business sense. You can engage a full-service marketing company to handle every aspect of brand building and advertising – from planning,...
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What is Search Engine Optimization and Why Your Business Needs it
14
Apr

What is Search Engine Optimization and Why Your Business Needs it

Over its relatively short lifetime, the internet has quickly gone from nothing to becoming the center of our lives. The starting point for most people that are seriously considering starting a business is coming up with the idea for their website. A mistake many of the same businesses make, however, is thinking that simply having...
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