If you are looking for ways to increase your brand exposure online, plus reach and engage your audience while increasing lead conversions, repurposing your blog content is the answer. Your blog is at the heart of your inbound marketing strategy. By creating relevant content that appeals to your ideal customer, you can drive traffic to your blog post, and redistribute it in a way that reaches various marketing platforms for expanded reach. This is called repurposing your blog content, and it’s a very effective content marketing strategy for boosting brand awareness.
Whether you’re a B2B or B2C brand, it is vital to use your blog content to reach your desired audience, establish trust and authority within your niche, offer solutions, and ultimately create a presence online. The following 7-step checklist will suggest exactly how to successfully repurpose your content in a way that aligns with your overall content marketing strategy, and outlines the steps necessary to achieve maximum brand exposure and audience engagement.
7 Step Checklist to Better Your Content Marketing Strategy
#1 Create Your Blog Posts to Appeal to Your Target Audience
Write a blog post that relates to the needs and interests of your target audience, or buyer personas. The key is to create quality, detailed posts that answer the most pressing questions of your audience and offer solutions. Longer posts tend to do well in the search engines and receive more social shares, so design a content plan that supports a 2000+ word count for optimal results.
#2 Send Freshly Created Content to Your Email Subscribers
One of the best ways to nurture your leads is to share new blog content that helps them through the buyer’s journey. By delivering content that addresses common concerns and keeps them in tuned with industry news, you are boosting engagement with your subscribers. This leads to increasing open and click-through rates. Email marketing is a key component to inbound marketing for converting your leads into sales. Sharing blog content is a great way to move them closer to the buying decision.
#3 Do a Video Series for Each of Your Main Points
Video marketing works well in boosting engagement and increasing sales conversions. In fact, consumers are 85% more likely to buy after watching a product video (Source: Entrepreneur). By taking each of the key points in your post and creating separate videos, you end up with more online marketing collateral that connects at a deeper level with your audience.
These videos do not have to be long, and should be tailored to each video platform you host them on, but you want to hit on your main points, address questions, and always include a clear call-to-action. Once completed, upload them to your video platforms like YouTube and Vimeo. You can then share them on your social sites, with your email list, and even create separate blog posts that feature each video, resulting in more ways to bring exposure to your brand. Here’s 7 tactical video strategies to use in your content marketing strategy.
#4 Use Live-Stream Video for Increased Engagement
Live-stream platforms like Periscope and Facebook Live are creating massive success for big brands actively using these tools to reach their followers. You see, live-streaming allows users to interact with you…live! You’re able to get immediate feedback based on the comments you receive, and give your viewers a more personal experience. Use your smartphone and deliver your blog post content live-stream. It’s an ideal way to get your audience involved with you and gain insight into what your target audience truly thinks of the content piece.
#5 Create Images from Your Main Points to Share on Social Media
Use the highlights of each blog post to create images that complement each of your main points. With your branding emblem on each photo, share them on your social media channels like Facebook, Pinterest, and Instagram. Using tools like Buffer or Edgar are cool marketing assets because they save your content pieces and will automatically repost them for you at later dates to save you time on generating new ones.
#6 Take Various Highlights from Your Post and Turn Them into Tweets
Speaking of social media, select main points from your content and convert them into ‘tweet-able’ moments. The beauty about Twitter is that you can retweet the same message 2-3 times daily for greater effect. Be sure to use a short-link to direct followers to your original blog post. With this strategy, you will never run out of Twitter content!
#7 Host a Webinar Training
Delivering content using a webinar platform positions you as an authority and thought leader in your niche. It’s an effective strategy to separate you from your competitors, boost sales, and extend immense value to your audience. Share your blog post details in a webinar presentation using PowerPoint slides and the question/answer feature to interact with participants. By the way, hosting webinars is a great lead generator tool…for every participant that registers, that’s another lead added to your subscriber list!
This checklist is just a start towards significantly increasing your exposure, growing your email list, and positioning your brand as the go-to source online. By implementing these techniques into your content marketing strategy, you will never run out of content to share with your audience, across all platforms!
Are you seeking unique ways to bolster your content marketing strategy that gets in front of your target audience, boosts engagement and improves conversions? Reach out to us here at McAllister Marketing for a consultation on the best approach for your business.