Inbound
Marketing
Disorder

Relief and remission is within reach!

A disorder on the rise

7 out of 10 Business Owners Suffer From Some Form of IMD

Those who live with Inbound Marketing Disorder (IMD) suffer from an ongoing frustration that their inbound marketing is not getting them the results they intended such as: improved SEO, increased page ranking, increased lead generation and conversion of those leads into customers. Left untreated, this disorder may cause extreme feelings of anxiousness and stress as well as becoming an obstacle to future marketing efforts. The first step in alleviating your symptoms is to get a diagnosis as to the severity of your IMD along with recommended treatments unique to your business that will help to facilitate remission.

Top 5 Contributing Factors in Developing IMD

And How to Treat Them
1
2
3
4
5

Viewing Inbound and Outbound Marketing As Separate Activities

It’s easy to get caught up in targeting the wrong goals and measuring the wrong metrics like collecting likes and followers on social media without an ongoing strategy to convert those likes into customers. Many businesses end up with inbound marketing activities that don’t reinforce real business metrics like growing revenue.

Symptoms may include: Confusion, irriatibility, nausea, listlessness, back and neck pain and increased use of expletives.
TREATMENT
Integrate your outbound and inbound marketing into one comprehensive strategy, ensuring that each tactic serves to reinforce the others. Doing so will result in more exposure and generate the greatest results. While Inbound marketing serves to attract, involve, and educate your customers, it should also:

Serve as a customer support outreach that continually reinforces your customers’ purchasing decisions, giving them a reason to remain loyal to your brand and enticing them to return to you to buy more.

Open up the lines of communication with your customers so that you can glean insight on what you can do better to keep your customers happy and buying from you instead of from your competitors.

Be that friendly reminder in the background. Don’t worry too much about your open-rates; your emails landing in your customers’ inboxes serve as friendly reminders that you’re there for them when they need you again. This helps build top-of-mind awareness with your customers.

Having the Wrong Strategy or No Strategy

Vague goals such as “getting our name out there,” aren’t going to move the needle in a way that results in increased revenue. A truly great strategy involves specific, well-defined steps that each department must consistently carry out, measure and refine as needed.

Symptoms may include: Anxiety, shortness of breath, confusion, dry mouth, disgruntlement and perspiration.
TREATMENT
Know the purpose that your inbound marketing initiatives will serve, for example:

To build a relationship with new customers by keeping in touch with them, offering them valuable information that helps them make best use of the products they already purchased from you.

To establish yourself as being a helpful product or category specialist that your customers can trust when they come in need for your products and/or services.

To build customer loyaltyy by reinforcing your customers’ recent purchases and offering them additional product recommendations and loyalty perks that encourage them to continue doing business with you.

Then develop your inbound marketing activities around customer activities, business objectives and a content calendar that ensures every point of contact your company has with your customers is well-timed, intentional and relevant.

Neglecting In-Depth Customer Research

Many business owners make the mistake of not investing enough energy in to really understanding who their target customers are and why they buy. If you don’t really know who you’re targeting–their typical lives, challenges, goals, wants, needs, fear and objections–you aren’t going to effectively appeal to them.

Symptoms may include: Disorientation, aloofness, teeth grinding, swollen ankles and general feelings of befuddlement.
TREATMENT

Get clear on who your ideal customers are. Even if you think your products or services are suitable for everyone, in-depth customer research may reveal otherwise. While you may see a lot of different people buying from you, look to see if you can identify trends in the customers who buy from you most.

Many businesses have two or three customer segments, with one representing their most predominant buyers. One way to start getting clear about your own customer segments is to develop your own Buyer Personas. Once developed, you can use the insight acquired to develop content and calls-to-action that specifically appeal to each of your customer segments. This helps to capture their interest and convert them into loyal customers.

Focusing Solely on New Customer Acquisition

Many business owners fail to place just as much emphasis on customer retention as they do on attracting new customers. While topping up your funnel with new customers to offset attrition is important, your efforts will be futile if you don’t give your customers a reason to continue doing business with you.

Symptoms may include: Tunnel vision, uncertainty, muscle and joint pain, sneezing and pseudopseudohypoparathyroidism.
TREATMENT

Make customer retention just as important as new customer acquisition. Use email marketing, segmenting your subscribers list so that each customer receives new content and promotions that are pertinent to their past purchases and expressed interests. A customer retention email campaign can look something like this:

Following new customers first purchase: Hey Susan! Thank you for choosing Sparkle Dentistry. It was great seeing you today. If you have any questions or concerns, please contact us…. and please let us know what you loved about your service, or what we could do even better next time we see you.

24/48 hours following customer’s first visit: Hi Susan! Just as a reminder, here’s a list of our dentist approved toothpastes and brushes plus expert tips on how you can keep your teeth feeling sparkling clean between now and your next visit…. And did you know we offer take home whitening kits too?

2 weeks prior to next appointment: Hi Susan, this is just a friendly reminder that you’re next appointment with us in Tuesday, May 8th at 10:00am. If you have any questions, give us a ring. We look forward to seeing you!

Poor Implementation

Trusted brands maintain a blog and social media presence, engage with customers in real-time, track and adjust the infinite details of their SEO and search engine marketing strategy so everything runs together like one big well-oiled machine. Many business owners and marketing professionals hit-a-wall when it comes to their inbound marketing as the time investment is too much to handle on top of everything else.

Symptoms may include: Anxiousness, increased feelings of displeasure, confusion, lethargy and dizziness upon standing.
TREATMENT

It’s more than a one-person job and unless you have the means to hire an entire in-house marketing department, the next best thing is to contract a nimble team of experts like ours that can manage your inbound marketing for you.

Please note that hiring each expert separately with their associated high salaries may actually increase the severity of your IMD rather than reduce it. Instead, hire our team of experts who are ready to “plug-in” and become an extension of your company.

We will help your marketing become more effective, organized, flexible and responsive while also respecting your finite marketing budget. You will be as involved in the process as you want to be, while while our team takes the lead and initiative to keep things rolling, allowing you to focus on running your business.

Discover Our Treatment Options

Get Relief With McAllister Marketing

We provide retainer based formulas used by business owners and marketing professionals with low to severe Inbound Marketing Disorder.

We act quickly to diagnose your level of IMD and provide formulas that are designed to increase customer leads, conversions and retention thereby increasing ROI and alleviating most forms of IMD.

Start with our free, no-obligation check-up and we’ll provide you with a diagnosis and a variety of budget-friendly options to start treating your IMD today.

Contact Us

We’re a pretty easy going bunch. If you have a project in mind, we’d love to hear from you.

E-mail us using this form or call us at 250-380-2299

  • This field is for validation purposes and should be left unchanged.
*Required. Your information is safe with us.
×

Get a Quote

 

We’re a pretty easy going bunch. If you have a project in mind, we’d love to hear from you.

E-mail us using this form or call us at 250-380-2299

  • This field is for validation purposes and should be left unchanged.
*Required. Your information is safe with us.
×

Book a Marketing Check-up

  • This field is for validation purposes and should be left unchanged.
*Required. Your information is safe with us.
×