Instagram has quickly become a very popular and compelling way to share visual content with a community of like-minded people. It stresses beauty, of course, but its single-image posting has long made any sort of cohesive storytelling a bit more of a stumbling block, both for individuals and for businesses alike. Luckily with multi-image posting, that’s all changed.
Instagram’s multi-image posting feature allows users to gather together 10 images or videos at once into a single post. It enables the creation of a narrative—showing the progression of a trip, a place or an event—using photos, for example, or stringing together a series of one-minute videos for a full 10-minute video post.
This feature has made Instagram more useable, more engaging, and more practical for businesses too. For example, say the posts you want to include are images of a collection of products you’re selling this season, or images of entrees from your restaurant’s current “fresh sheet” menu. A dynamic post and grouping will arrange each image in order of performance, which means that you can more quickly decide what’s actually connecting with your audience most (and what you should post more of to boost ongoing engagement).
Want to learn more? This awesome infographic from Salesforce outlines everything you need to know to get started on using Instagram’s multi-image posting feature like a rockstar!
And if you want know how to best integrate Instagram into your business’ online marketing strategy, give us a shout at McAllister Marketing today! We’d love to help you make the best use of each online marketing platform to attract, retain and convert more customers, and grow your business.
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