Social media engagement isn’t just about getting people to like or follow your pages. Truly engaged social media followers are prompted by your content and calls to action to complete something or follow through—say, by signing up for an additional newsletter or making a purchase.
But how to get them to do that isn’t as simple as putting an offer out into the world. You have to figure out and track as much information as possible about your social media followers. Perhaps they like forums or want to engage in question-and-answer sessions, for example.
To find out what you should share, and how you should get your community engaged on social media, apply the tips outlined in this cool infographic by our friends at Salesforce.