Tag

buyer persona
What are Buyer Personas and Why Are They So Important?
16
Feb

What are Buyer Personas and Why Are They So Important?

Buyer personas are one of the most valuable tools in a content marketer’s tool belt.   Buyer personas help you better understand your target customers and provide services and products that appeal to them. They also help you generate content and marketing materials that really speak to your customers’ wants, needs and goals. You could say...
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Software Marketing that Appeals to Both Engineers and End Users
16
Jun

Software Marketing that Appeals to Both Engineers and End Users | Part Two  

Part Two | Appealing to Both Engineers and End-Users via Your Software Marketing   In part one of Software Marketing that Appeals to Both Engineers and End Users we touched on how to tailor your software’s UI and UX to appeal to both engineers and end users. The next step is appealing to each buyer segment...
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Software Marketing that Appeals to Both Engineers and End Users
09
Jun

Software Marketing that Appeals to Both Engineers and End Users | Part One 

Part One | Packaging Your Software to Appeal to Both Engineers and End Users  The modern software company has two distinct categories of customer: the engineer and the end user. Both groups are avid users of programs and apps, both want streamlined, well-supported features and both want the same end result from their app: that...
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17
Dec

Using Context Marketing To Attract New Customers

You may know the saying, “Content is King”, which is very relevant and important with any inbound marketing strategy, but the context is just as important and helps marketing teams focus on the content that people are attracted to. Context Marketing has been the central topic of discussion at several marketing events held recently. Marketing...
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29
Oct

Understanding Your Customer’s Persona For Inbound Marketing

Inbound marketing is a strategy that aims at “earning” customers rather than buying them. Businesses use SEO, social media and different forms of content (blog posts, eBooks, whitepapers, newsletters, articles, video and podcasts to name a few) to attract quality website visitors, convert them into paying customers and retain them by nurturing them regularly, with...
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