Tag

content marketing
Without These 3 Things, Your Content Marketing Strategy Will Fail 
29
Dec

Without These 3 Things, Your Content Marketing Strategy Will Fail 

Content marketing is huge.    Thousands of businesses around the world are using it to achieve outstanding results for their businesses. And with consumers paying less and less attention to traditional advertising, the room for growth is massive.    But what exactly do great content marketing strategies have in common? How are businesses skyrocketing lead generation and...
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The Top 10 Marketing Mistakes Most Businesses Make
21
Jul

The Top 10 Content Marketing Mistakes Most Businesses Make

No matter which industry you turn to, content marketing is all the rage. Content marketing is favoured for its multifaceted benefits. It enables marketers to achieve more than one objective simultaneously; from boosting SEO and brand authority, to generating and converting leads. You’re likely already aware that the foundation of effective content marketing is to...
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SEO: Discover Blogging for Intent-Focused Search
10
Mar

SEO: Discover Blogging for Intent-Focused Search

Quality blogging, as an aspect of SEO, has become more important than ever. Are you aware of the recent news about search engine results pages (SERP)? Google has been experimenting with some innovative design variations. These changes are driven by customer demand. Google wants to give their users what they want, in a format that...
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7 Ways to Improve Your Content Marketing Strategy by Repurposing Content 
27
Jan

7 Ways to Improve Your Content Marketing Strategy by Repurposing Content 

If you are looking for ways to increase your brand exposure online, plus reach and engage your audience while increasing lead conversions, repurposing your blog content is the answer. Your blog is at the heart of your inbound marketing strategy. By creating relevant content that appeals to your ideal customer, you can drive traffic to your blog post, and...
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7 Tactical Video Strategies
13
Jan

7 Tactical Video Strategies to Use in Your Content Marketing for Business Growth

Video marketing is one of the most effective strategies you could have in your inbound marketing arsenal. Companies using video enjoy 41% more web traffic from search than non-users. With benefits like building your email list, connecting deeper with your audience, increasing your reach and influence online, and boosting engagement, video marketing can indeed grow your brand...
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3 Ways to Quickly Improve Traffic to Your Business Blog
14
Nov

3 Ways to Quickly Improve Traffic to Your Business Blog

Have you recently launched your business blog and are ready to attract fresh visitors to your content? Perhaps you already have a blog and now you’re struggling to drive quality traffic to your site. Since your blog will serve as a central component in your digital marketing, it’s essential to get your content in front...
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Content Marketing Strategy Guide
31
Aug

Simple 5 Step Guide to Developing a Content Marketing Strategy

Content marketing is indeed one of the most powerful sources for creating new traffic, generating leads, and customer acquisition. With 88% of B2B marketers currently using content marketing as part of their marketing strategy, it makes sense that businesses should create an active plan to generate these desired results. Yet, according to Content Marketing Institute, only 32%...
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Content Marketing Strategies that Work
29
Jul

Content Marketing Strategies That Work: The Best Approach to More Traffic, Conversions, and Profits

At its very core, every business is in the business of selling something – whether it is a physical product, a service, or just an idea – at the end of the day, business live or die on their sales numbers. To be successful, you need to attract customers, convince them that you have something...
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7 Types of Content to Boost Your Content Marketing Efforts
28
Jun

7 Types of Content to Boost Your Content Marketing Efforts

Any business that has done their research online knows just how effective a consistent content marketing strategy can be for their business. According to DemandMetric, content marketing costs 62% less than traditional marketing efforts but generates up to 3 times as many leads. Of course, a great content marketing strategy starts with being able to determine...
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15
Oct

5 On-Page SEO Tatics To Improve Organic Traffic to Your Website or Blog

If your website already appears on the first page of Google search for your targeted keyword(s), then there’s really nothing you need to do now. If you really don’t know where your site ranks on a chosen term, making each page of your website search-engine friendly is a priority. Search Engine Optimization (SEO) may just...
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