Tag

inbound marketing
The Top 10 Marketing Mistakes Most Businesses Make
21
Jul

The Top 10 Content Marketing Mistakes Most Businesses Make

No matter which industry you turn to, content marketing is all the rage. Content marketing is favoured for its multifaceted benefits. It enables marketers to achieve more than one objective simultaneously; from boosting SEO and brand authority, to generating and converting leads. You’re likely already aware that the foundation of effective content marketing is to...
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7 Ways to Improve Your Content Marketing Strategy by Repurposing Content 
27
Jan

7 Ways to Improve Your Content Marketing Strategy by Repurposing Content 

If you are looking for ways to increase your brand exposure online, plus reach and engage your audience while increasing lead conversions, repurposing your blog content is the answer. Your blog is at the heart of your inbound marketing strategy. By creating relevant content that appeals to your ideal customer, you can drive traffic to your blog post, and...
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The Story of Inbound Marketing
31
Oct

The Story of Inbound Marketing

Over the last ten years, as the majority of people and companies have begun using the internet as a source of information about products and services—as well as increasingly using the internet to do their actual buying and ordering, inbound marketing has taken over as the marketing method of choice. In the ‘olden’ days, before...
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Content Marketing Strategy Guide
31
Aug

Simple 5 Step Guide to Developing a Content Marketing Strategy

Content marketing is indeed one of the most powerful sources for creating new traffic, generating leads, and customer acquisition. With 88% of B2B marketers currently using content marketing as part of their marketing strategy, it makes sense that businesses should create an active plan to generate these desired results. Yet, according to Content Marketing Institute, only 32%...
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Inbound Marketing
18
Aug

How Manufacturing Companies Can Leverage Inbound Marketing

Long gone are the days in which manufacturing companies could rest easy knowing their investments in magazine advertisements, billboards, cold-calling and attending trade shows would naturally pay itself off.  While these traditional forms of outbound marketing can still work and can still be effective ways to attract prospects, using these tactics alone will undoubtedly yield...
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7 Types of Content to Boost Your Content Marketing Efforts
28
Jun

7 Types of Content to Boost Your Content Marketing Efforts

Any business that has done their research online knows just how effective a consistent content marketing strategy can be for their business. According to DemandMetric, content marketing costs 62% less than traditional marketing efforts but generates up to 3 times as many leads. Of course, a great content marketing strategy starts with being able to determine...
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08
Dec

3 Ways to Monitor the Performance of Your Inbound Marketing Efforts

As inbound marketing has turned from a buzzword into a dominant digital strategy, businesses of all sizes are beginning to engage in this ‘pull’ philosophy. And many of them are very good at what they do! Still, as with any business effort, it’s important to monitor your performance to ensure your efforts and budget are...
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15
May

Zombie Attacks and Ignoring Inbound Marketing: Two Actions That Tank Lead Generation

Zombies running through the streets scaring people would definitely be bad for business. The less melodramatic, and more likely issue that thwarts attracting prospects and gaining customers is failing to put the time and effort into strong inbound marketing campaigns. A study by Hubspot revealed 92% of companies who used inbound marketing increased their lead...
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17
Dec

Using Context Marketing To Attract New Customers

You may know the saying, “Content is King”, which is very relevant and important with any inbound marketing strategy, but the context is just as important and helps marketing teams focus on the content that people are attracted to. Context Marketing has been the central topic of discussion at several marketing events held recently. Marketing...
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29
Oct

Understanding Your Customer’s Persona For Inbound Marketing

Inbound marketing is a strategy that aims at “earning” customers rather than buying them. Businesses use SEO, social media and different forms of content (blog posts, eBooks, whitepapers, newsletters, articles, video and podcasts to name a few) to attract quality website visitors, convert them into paying customers and retain them by nurturing them regularly, with...
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