Tag

inbound marketing
Marketing for Manufacturing Companies: How to Make Inbound Marketing Really Work for You 
17
Aug

Marketing for Manufacturing Companies: How to Make Inbound Marketing Really Work for You 

Done well, inbound marketing can be the most effective tactic manufacturing businesses can use to capture more leads, convert those leads into customers and retain current customers. That said, effective inbound marketing requires a strategic approach. Read on to learn how you can begin implementing a solid inbound marketing strategy for your manufacturing business this...
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Inbound Marketing Strategy Updates You Should Be Making Right Now
27
Apr

3 Ways to Update Your Inbound Marketing Strategy 

In the marketing world, nothing stands still. Even the constants like customer demand and product quality are a fluctuating part of your landscape. As a marketer, whether for a large business, small startup, or something in between, it’s your job to create appealing content. And in order to do so, you must identify with the...
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8 Super-Effective Email Marketing Tips 
02
Feb

Before You Hit Send, Make Sure You Apply These 8 Super-Effective Email Marketing Tips: 

We’ve been marketing through the mail ever since the days of the Pony Express, and it doesn’t take a genius to figure out why. After all, if you can advertise to everyone in a geographic area without ever leaving the office, that’s a great way to get your clients to see what you have to...
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Without These 3 Things, Your Content Marketing Strategy Will Fail 
29
Dec

Without These 3 Things, Your Content Marketing Strategy Will Fail 

Content marketing is huge.    Thousands of businesses around the world are using it to achieve outstanding results for their businesses. And with consumers paying less and less attention to traditional advertising, the room for growth is massive.    But what exactly do great content marketing strategies have in common? How are businesses skyrocketing lead generation and...
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5 Simple Steps to More Effective Email Marketing
03
Nov

5 Simple Steps to More Effective Email Marketing 

Email marketing works. That much is clear, considering the fact that it returns $44 for every dollar spent. But if it’s so obvious, why do so many companies see little return on their efforts?  The biggest reason is noise. Every day, we receive and send more than 200 emails to both personal and business contacts....
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The Top 10 Marketing Mistakes Most Businesses Make
21
Jul

The Top 10 Content Marketing Mistakes Most Businesses Make

No matter which industry you turn to, content marketing is all the rage. Content marketing is favoured for its multifaceted benefits. It enables marketers to achieve more than one objective simultaneously; from boosting SEO and brand authority, to generating and converting leads. You’re likely already aware that the foundation of effective content marketing is to...
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7 Ways to Improve Your Content Marketing Strategy by Repurposing Content 
27
Jan

7 Ways to Improve Your Content Marketing Strategy by Repurposing Content 

If you are looking for ways to increase your brand exposure online, plus reach and engage your audience while increasing lead conversions, repurposing your blog content is the answer. Your blog is at the heart of your inbound marketing strategy. By creating relevant content that appeals to your ideal customer, you can drive traffic to your blog post, and...
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The Story of Inbound Marketing
31
Oct

The Story of Inbound Marketing

Over the last ten years, as the majority of people and companies have begun using the internet as a source of information about products and services—as well as increasingly using the internet to do their actual buying and ordering, inbound marketing has taken over as the marketing method of choice. In the ‘olden’ days, before...
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Content Marketing Strategy Guide
31
Aug

Simple 5 Step Guide to Developing a Content Marketing Strategy

Content marketing is indeed one of the most powerful sources for creating new traffic, generating leads, and customer acquisition. With 88% of B2B marketers currently using content marketing as part of their marketing strategy, it makes sense that businesses should create an active plan to generate these desired results. Yet, according to Content Marketing Institute, only 32%...
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Inbound Marketing
18
Aug

How Manufacturing Companies Can Leverage Inbound Marketing

Long gone are the days in which manufacturing companies could rest easy knowing their investments in magazine advertisements, billboards, cold-calling and attending trade shows would naturally pay itself off.  While these traditional forms of outbound marketing can still work and can still be effective ways to attract prospects, using these tactics alone will undoubtedly yield...
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