Tag

lead gen
Get More Customers! Make Sure Your Q4 Lead Generation Strategy Includes These 6 Elements 
01
Sep

Get More Customers! Make Sure Your Q4 Lead Generation Strategy Includes These 6 Elements 

Don’t Miss Out on this Year’s Most Opportune Times to Attract New Leads, and Rekindle Stale Ones  September marks a month of change. Draining the backyard pool, seeing kids off to school (yay!), and what is often a very obvious shift for most businesses. Consumer behaviour changes can mean either more or less traffic and...
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27
Aug

Key SaaS Metrics You Need To Understand Grow Your Business

With the continued growth of Internet-based companies, especially those in the SaaS space, new metrics are being used to measure the success of Internet-based marketing campaigns. Customer Acquisition Cost, or CAC, is a metric that is growing in popularity among companies and investors as web-based marketing campaigns offer more analytics and customer tracking capabilities than traditional advertising...
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20
May

3 Elements to a Highly Converting Signup Form

Signup forms are a great way to draw conversions, but for some businesses, it seems that there are few leads that come from them.  Are they worth setting up and using? Of course! However, if results from your signup forms are lacklustre your form might be scaring people away or simply not inspiring enough. This lack...
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15
May

Zombie Attacks and Ignoring Inbound Marketing: Two Actions That Tank Lead Generation

Zombies running through the streets scaring people would definitely be bad for business. The less melodramatic, and more likely issue that thwarts attracting prospects and gaining customers is failing to put the time and effort into strong inbound marketing campaigns. A study by Hubspot revealed 92% of companies who used inbound marketing increased their lead...
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