Tag

marketing strategy
Get More Customers! Make Sure Your Q4 Lead Generation Strategy Includes These 6 Elements 
01
Sep

Get More Customers! Make Sure Your Q4 Lead Generation Strategy Includes These 6 Elements 

Don’t Miss Out on this Year’s Most Opportune Times to Attract New Leads, and Rekindle Stale Ones  September marks a month of change. Draining the backyard pool, seeing kids off to school (yay!), and what is often a very obvious shift for most businesses. Consumer behaviour changes can mean either more or less traffic and...
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Top 5 Reasons Every Company Needs a Marketing Plan
02
May

Top 5 Reasons Every Company Needs a Marketing Plan

The most successful companies tend to have some elements in common. There is usually an underlying structure and foundation for each department, and an overall agreement towards shared goals. If employees are clear on what your company’s goals are and its plans for short-term and long-term development, it makes working together to achieve those goals...
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7 Ways to Improve Your Content Marketing Strategy by Repurposing Content 
27
Jan

7 Ways to Improve Your Content Marketing Strategy by Repurposing Content 

If you are looking for ways to increase your brand exposure online, plus reach and engage your audience while increasing lead conversions, repurposing your blog content is the answer. Your blog is at the heart of your inbound marketing strategy. By creating relevant content that appeals to your ideal customer, you can drive traffic to your blog post, and...
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Content Marketing Strategy Guide
31
Aug

Simple 5 Step Guide to Developing a Content Marketing Strategy

Content marketing is indeed one of the most powerful sources for creating new traffic, generating leads, and customer acquisition. With 88% of B2B marketers currently using content marketing as part of their marketing strategy, it makes sense that businesses should create an active plan to generate these desired results. Yet, according to Content Marketing Institute, only 32%...
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22
Jan

5 Key Elements of an Integrated Digital Marketing Strategy

Today, it is vital for businesses to understand that digital marketing is not simply a craze, but an evolutionary growth in marketing. It is true that random advertising campaigns continue to exist, however, they are not the benchmark for a return on investment anymore. For succeeding in the so-called ‘techonomy’ today, certain refined marketing strategies...
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05
Nov

5 Ways to Excel in Predictive Marketing for Your Business

Simply put, predictive marketing refers to forecasting demand through analysis of statistical data, which can help businesses in developing solutions to manage the demand. Specialist marketing companies analyze past and present data of a company’s sales figures to help them understand customer purchase patterns. This in turn helps them develop consumer focused marketing strategies that...
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Online Reviews as a Marketing Strategy
01
Apr

Online Reviews as a Marketing Strategy

Marketing encompasses many different forms and functions. Traditional marketing may involve print, radio, and television advertising. These campaigns might show a celebrity endorsing a product or service. Or, the advertisement may provide data specifications to inform potential consumers of the benefits of the product or service. Today, such traditional marketing continues to be of value...
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