In Part 1 of How to Optimize Your Social Media Marketing Profiles, we walked you through setting up the look and feel of your profiles. Now it’s time to cover the final 7 steps to take in setting up a professional-calibre profile on each of the social media platforms you choose to promote your business...Read More
Twitter as part of your social media marketing strategy can help you connect and develop relationships with your customers, drive traffic to your website content, and tell your story in a way that few other platforms can do. But most businesses aren’t seeing any of those benefits. Why? They don’t know how to use Twitter...Read More
Most businesses already know the value of having a presence on the most popularly used social media platforms. Social media marketing has the potential to reach a broad audience; target specific customers based on their interests, demographics and location; showcase your businesses’ offerings, content and culture; and serve as an extension to your customer service...Read More
By now, most businesses know the value of building an online presence which includes participating on popular social media networks. But the challenge most business owners face is in determining which social media networks to include in their multichannel marketing plan. What’s even more difficult is figuring out just how your business can be successful...Read More
Social media engagement isn’t just about getting people to like or follow your pages. Truly engaged social media followers are prompted by your content and calls to action to complete something or follow through—say, by signing up for an additional newsletter or making a purchase. But how to get them to do that isn’t as...Read More
Facebook is the proud owner of over a billion users. Among these users are people of all generations, colours, occupations and countries. These users are all extremely excited to share every piece of exciting news with their friends and the rest of the world. Naturally, this introduces a pretty significant opportunity for businesses of all...Read More
