Tag

social media
How to Optimize Your Social Media Marketing Profiles | Part 2 
05
Oct

How to Optimize Your Social Media Marketing Profiles | Part 2 

In Part 1 of How to Optimize Your Social Media Marketing Profiles, we walked you through setting up the look and feel of your profiles. Now it’s time to cover the final 7 steps to take in setting up a professional-calibre profile on each of the social media platforms you choose to promote your business...
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Social Media Marketing 101: How to Choose the Best Social Media Platforms for Marketing Your Business 
08
Dec

Social Media Marketing 101: How to Choose the Best Social Media Platforms for Marketing Your Business 

Most businesses already know the value of having a presence on the most popularly used social media platforms. Social media marketing has the potential to reach a broad audience; target specific customers based on their interests, demographics and location; showcase your businesses’ offerings, content and culture; and serve as an extension to your customer service...
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How to Choose the Best Social Media Networks for Promoting Your Business | Part 2 
11
Aug

How to Choose the Best Social Media Networks for Promoting Your Business | Part 2 

In Part 1 of How to Choose the Best Social Media Networks for Promoting Your Business, we outlined the first 5 steps to take prior to choosing which social media networks to invest your time, money and resources in to promote your business. In this final portion of our 2 part series, we’ll outline the...
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How to Choose the Best Social Media Networks for Promoting Your Business | Part 1
04
Aug

How to Choose the Best Social Media Networks for Promoting Your Business | Part 1 

By now, most businesses know the value of building an online presence which includes participating on popular social media networks. But the challenge most business owners face is in determining which social media networks to include in their multichannel marketing plan. What’s even more difficult is figuring out just how your business can be successful...
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Social Media for Manufacturers
02
Jun

10 Things Small Manufacturing Companies Can Do Best on Social Media  

Since the advent of social media, companies in the manufacturing industry have lagged behind companies in other industries in their utilization of social media. Fortunately, manufacturing companies are finally recognizing that social media can be a potent tool in their marketing arsenal. Social media has the power to engage existing customers, attract new prospects, educate...
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Social Media Strategy
24
Feb

Promoted Tweets: When are They Right for Your Business’ Social Media Strategy?

Using social media to promote your business certainly has its benefits, but it comes with its own challenges and limitations. As each social media platform grows and becomes more monetized, it also becomes increasingly difficult to earn sufficient organic reach without occasionally investing in sponsored content. And since social media requires an investment of time...
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Marketing Automation
09
Jan

Check Out These Top Trends in Marketing Automation

With everything that goes into running a business, you try to make tasks as simple as possible. Like marketing for example. It’s impossible to create and post everything yourself. This is where marketing automation comes into play. According to Hubspot, “marketing automation refers to the software that exists with the goal of automating marketing actions.” So the...
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24
Oct

Top Tips for Engaging With Your Followers on Social Media [Infographic]

Social media engagement isn’t just about getting people to like or follow your pages. Truly engaged social media followers are prompted by your content and calls to action to complete something or follow through—say, by signing up for an additional newsletter or making a purchase. But how to get them to do that isn’t as...
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30
Apr

10 Reasons to Attend Canada’s Largest Social Media Conference

From May 21 – 23, 2015, the greatest social media minds in North America will gather in Victoria, British Columbia for the 2015 Social Media Camp. As Platinum Sponsors of this event, McAllister Marketing is proud to be associated with such an extraordinary conference. If you haven’t registered yet, here are 10 reasons to attend Canada’s...
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24
Dec

4 Ways Content Marketing Will Improve Your SEO

Even though you may understand the importance of effective content marketing, you must realize that the discipline of creating quality web content takes effort and commitment. Each piece of web content you create must deliver engaging information that provides a unique value to your audience. This is the type of information major search engines like...
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