Tag

technology marketing
Social Media Marketing for Tech Companies: Are You on Instagram Yet? Here Are 4 Tips to Get Started 
16
Mar

Social Media Marketing for Tech Companies: Are You on Instagram Yet? Here Are 4 Tips to Get Started 

When you think about social media marketing for tech companies, Instagram probably isn’t the first platform that comes to mind. After all, isn’t Instagram mostly for fitness, fashion or artsy businesses? How could a site flooded with fitness models and coffee art be useful for a tech company?  Surprisingly, some of biggest names in tech...
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Social Media Marketing for Tech Companies: They Key to Better SEO
07
Jul

Social Media Marketing for Tech Companies: The Key to Better SEO 

Getting a better site ranking on Google is something virtually every tech company is interested in. That’s how you’ll generate most of your leads, so having a good search engine optimization strategy is a must. Optimizing your title tags, meta descriptions, and outbound links won’t guarantee you the top spot in Google’s SERPs however. For...
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Software Marketing that Appeals to Both Engineers and End Users
16
Jun

Software Marketing that Appeals to Both Engineers and End Users | Part Two  

Part Two | Appealing to Both Engineers and End-Users via Your Software Marketing   In part one of Software Marketing that Appeals to Both Engineers and End Users we touched on how to tailor your software’s UI and UX to appeal to both engineers and end users. The next step is appealing to each buyer segment...
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Software Marketing that Appeals to Both Engineers and End Users
09
Jun

Software Marketing that Appeals to Both Engineers and End Users | Part One 

Part One | Packaging Your Software to Appeal to Both Engineers and End Users  The modern software company has two distinct categories of customer: the engineer and the end user. Both groups are avid users of programs and apps, both want streamlined, well-supported features and both want the same end result from their app: that...
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Inbound Marketing Strategies for Tech Companies
19
May

4 Inbound Marketing Strategies That Help Tech Companies Convey Value 

Let’s say you’re in charge of marketing for a B2B tech company, one that makes servers and micro-servers, processors, software development tools and chips. After a careful review of your company’s complete product index, you might start to wonder, “How did I end up here?” How do you take a company whose products and services are...
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27
Aug

Key SaaS Metrics You Need To Understand Grow Your Business

With the continued growth of Internet-based companies, especially those in the SaaS space, new metrics are being used to measure the success of Internet-based marketing campaigns. Customer Acquisition Cost, or CAC, is a metric that is growing in popularity among companies and investors as web-based marketing campaigns offer more analytics and customer tracking capabilities than traditional advertising...
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