Facebook is the proud owner of over a billion users. Among these users are people of all generations, colours, occupations and countries. These users are all extremely excited to share every piece of exciting news with their friends and the rest of the world.
Naturally, this introduces a pretty significant opportunity for businesses of all shapes and sizes. It introduces the chance to capitalize on the interests of your target market and display what you have to offer. One of the best ways to do this is through Facebook ads. These are ads that the users will see throughout their normal news feed on Facebook.
How to Get Started
To get started designing a great Facebook ad, you should first go to the ‘create ads’ option, which is located in the menu at the top right of your Facebook screen. Here, you will be directed to create your ad through a wizard of sorts. The first thing you need to do is decide what the purpose of your ad will be. Ads on Facebook can be geared towards several different goals. In fact, this is the first step in the creation of your Facebook ad. So, let’s say you want to increase the number of people who visit your website.This is a good option for many businesses because it can help increase the number of people who view your products. After you click on this option, you will be directed to enter the website you wish to promote.
It is important to note that if you choose to promote your Facebook page, you will then be prompted to select the Facebook page you are promoting. Each of the ten options will offer different results along with a different set of requirements. To learn more about each of these options, you can click on them as though you were choosing them. Some of the options are pretty self-explanatory, but others will offer more information on the selection page.
Choosing a Target and Budget
Regardless of the type of ad you are creating, the next step will be to select the target market, or the type of people you are looking to reach with your ad. For the most part, it is best to keep your target as specific as possible. You may even want to create a few different ads and target markets so you get the right information to the right people.
After you have entered the interests, age frame, location and behaviours of the people you are looking to reach, you will then be able to choose your budget and the length of your campaign. One of the great things about setting up a Facebook ad is that the system provides you with lots of different information. For example, while you are going through this step, you will be able to see how many people you can expect to reach on a daily basis.
Once your budget is set, you can then add images, videos and text to your ad. You can select images directly from your Facebook page or even use stock photos that Facebook provides for you if you do not have your own photos. As you go through this process, you will be able to view a sample of your ad to the side of the screen.
At this point, your ad is ready to go. You can simply place your order at the bottom of the screen. The way your ad works is that a small portion of your budget will be taken every time your desired action is taken by a Facebook user. For example, if you are looking to get people to your website, you will pay a small amount every time this happens.
Facebook ads are one of the simplest forms of online advertising. They are simple to set up, simple to track and simple to see results from. Although somewhat straightforward, a Facebook ad is just one approach to an online advertising campaign. It is important to have a big picture approach for your business’s overall marketing strategy. If you would like a professional consultation on your entire marketing strategy, be sure to contact us at McAllister Marketing. McAllister Marketing is a full service marketing company that helps you create brand believers.