Social media is an important marketing channel that every business should take advantage of, and If you own a tech company, social media marketing is especially important. Here are a few reasons why your tech company needs to start building a social media presence if you haven’t already.
#1 Reach the Right Audience:
The demographics of those who use social media are perfectly targeted for tech companies. A lot of young people use social media, and they are more inclined to use new and innovative technology, devices and apps. And the same is true for the majority of mature social media users, some of which, spend several hours a day online. In general, social media users are more “comfy” with technology and learning their way around new applications. More reason to adopt a social media marketing strategy for your tech business.
#2 Become an Authority:
Social media can help you build up your industry or subject authority. By posting helpful and informational content, people will come to regard you as an expert in your field. You can also use social media to showcase your products and how approachable you are. Together, these elements help increase customer loyalty and trust.
There are so many ways to share informational content on social media, ranging from links to blog posts, helpful short tips on Facebook and Twitter, and instructional videos on Youtube and Facebook Live.
As your social media followers increase, so too will others’ perception of you being an authority. Social proof is an important metric that people use to gauge the importance they should give to a public figure or company. To attract more likes and followers, you need to promote your channels. Do this by sharing great content, engaging with followers and making boosted posts and paid ads part of your social media marketing strategy.
#3 Advanced Targeting Options:
Social media advertising provides unique targeting options when it comes to paid advertising. These advanced options are a world ahead of the options that traditional advertising offers.
For example, Facebook’s ad targeting options allow you to target people who are interested in certain topics or who liked certain pages. You can also narrow your advertising audience based on their income, education, demographics, and more. You target people who visited your website (or certain pages of your website), customers who are on your email list, people who liked your page and friends of people who liked your page.
#4 Boost Your SEO:
Being active on social media will help boost your search engine rankings. First of all, search engines often take social signals into account when ranking sites. The more popular a site is on social media and the more times it is shared, the higher it will rank on Google. In addition, social media is a must for local SEO.
#5 Build Your Reputation:
The importance of building your online reputation should not be underestimated. Information about your company will appear online, whether you like it or not. Sometimes, it will be from disillusioned customers who don’t have the best things to say about you. Even if there is no negative information about you, few people will trust a company that has a poor or non-existent online presence. Being active on social media tells people that your company is active, current and established–especially important when it comes to people learning about new technology companies.
It’s not enough to just have social media profiles. You want them to position you as a trusted authority. Make sure to build up a follower base, post high-quality content, post on a consistent basis, and encourage customers to leave positive reviews on Facebook and Google.
And finally, consider that the only way to stop negative information from appearing in search results is by creating positive information first. To do that, you need to build up your social media profiles. Social media profiles usually appear first in the search results, and having a profile on all the major social platforms can easily fill up the first page of Google.
#6 Take Advantage of Inbound Marketing:
Social media is a prime example of inbound marketing. People who follow you on social media are already interested in what you have to offer. People are coming to you as opposed to the other way around. Your social media activities should always reinforce your other inbound marketing activities.
Get Help With Your Tech Company’s Social Media Strategy
Finally, don’t be afraid to reach out to a social media marketing expert for help in creating a solid social media strategy for you. Doing so can mean the difference between achieving concrete ROI versus spinning your wheels and wasting your time. The right expert will help you plan what to post, clarify how much to invest in social media advertising, and ensure that all of your marketing activities are optimized and working together to effectively grow your brand and business.
For more help with social media marketing, or how to incorporate social media into your overall business growth strategy contact our team at McAllister Marketing today!