Video marketing is one of the most effective strategies you could have in your inbound marketing arsenal. Companies using video enjoy 41% more web traffic from search than non-users. With benefits like building your email list, connecting deeper with your audience, increasing your reach and influence online, and boosting engagement, video marketing can indeed grow your brand exponentially.
Regardless of your business, you can utilize video as part of your content marketing plan and gain from these results. Thanks to newest developments in tech tools, it’s easier than ever now to create fun, engaging videos. The key is to ensure that your message (as with any of your content) is relevant and speaks to your market. Here are seven video strategies you can implement in your inbound marketing to increase leads, engage your audience, drive traffic to your site, and improve revenue.
#1 Consider creating a series that leads to something big
Think of your video campaign in terms of series versus just doing individual product videos here and there. What is a story, bootcamp series or app training that you could share over the course of several weeks? People love this type of highly valuable content and positions you as a credible source.
#2 Keep them short yet packed with value
You have about eight seconds to capture your audience attention, so make your videos precise and get to the point quickly. Platforms like Twitter and Instagram allow 15 seconds of video time, so on social media, think of these as short commercials OR a quick moment to answer your customers most pressing questions (coming up next).
On sites like YouTube that allow for more time, its best to keep your videos to about 3 minutes so you don’t lose your audience, unless you’re giving an in-depth instructional video.
#3 Answer questions your customers and prospects are likely to ask
This is a great way to create video content for your marketing. What are some of the FAQs you’re commonly asked about your service? Shoot a video about it and syndicate it over all your social media sites. This provides endless content and a great way to create engagement and shares.
#4 Share how your brand impacts lives
Another way to build connections with your target market is to talk about ways your business impacts others. Describe how your services enhances the productivity and business life of entrepreneurs. Share how you meet the needs of your clients. When you can elicit emotions that goes beyond your brand, it can make a big difference in how prospects react to your site.
#5 Get customers to give video testimonials
Now this is powerful! Having customers share their excitement and zeal for your product app or web designing service builds your brand and inspires others to give you a try. You see, testimonials hold weight because it shows that what you offer works! It is not company generated content but user-generated, which tends to have greater impact on moving prospects to buyers.
#6 Use relevant keywords or hashtags
Depending on your platform, using popular hashtags (for Periscope) and relevant long-tail keywords that your market is searching for will improve your rankings and video being found. When marketing on YouTube, you can use the AdWords Display Planner tool to research keywords for your video description and title.
#7 Call to action!
Never end your video content without telling your viewers what to do next. A lot of marketers miss this and it’s so crucial to getting your people to the next step. Whether you want them to click on the link below the video to subscribe to your email list or share your video on their social sites, tell them. Give them a call-to-action, this simple strategy can make the difference of generating a lead, or not!
There are so many video platforms like YouTube, Periscope, and Facebook Live where you can play out these tactics to your benefit. Your audience will start to see the “who” behind your brand name, which builds the know, like and trust factor. Connections and building relationships is essential to your online marketing success and video takes you there! For more tips on how to create killer content for your business brand contact us at McAllister Marketing.