Content marketing and creation in and of itself is not something all that special or exclusive. Anyone with a computer and an Internet connection can release something new out into the world within minutes. Just consider these breathtaking statistics about the sheer quantity of new content that is released into the world: 7.5 million new...Read More
Local SEO: How to Attract Customers in Your Area through Google Maps Your local business has a Google Business Profile (GMB) listing which appears on Google Maps. You’ve claimed your business, built your Google Business Profile with an SEO’d description, and verified ownership through the postcard method. Now what? The next step, ideally, is for...Read More
In a competitive business environment, it is not enough for small and medium-sized businesses (SMBs) to offer a phenomenal product or service. The fact is that even if your product is the best on the market, it’s not going to sell without strong branding to help make your product stand out. However, successful branding is...Read More
AI is the topic on the tip of everyone’s tongue. The recent popularity of conversational LLM AIs and AI art generation has made a big splash, drawing attention to self-learning algorithms and what they can do given enough data to generate new responses. Considering this surge of popularity, it’s no surprise that AI is having...Read More
Mistake #1: Seeing Inbound and Outbound Marketing as Separate Most business owners are familiar with traditional, outbound marketing tactics: television, radio, print and outdoor advertising, for example, and are still including some forms of it in their marketing mix with much success. Being as Inbound marketing may be a new concept to many businesses, they...Read More
Buyer personas are one of the most valuable tools in a content marketer’s tool belt. Buyer personas help you better understand your target customers and provide services and products that appeal to them. They also help you generate content and marketing materials that really speak to your customers’ wants, needs and goals. You could say...Read More
