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How to Market to Your Market
What are Buyer Personas and Why Are They So Important?
11
May

What are Buyer Personas and Why Are They So Important?

Buyer personas are one of the most valuable tools in a content marketer’s tool belt.   Buyer personas help you better understand your target customers and provide services and products that appeal to them. They also help you generate content and marketing materials that really speak to your customers’ wants, needs and goals. You could say...
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The Top 5 Inbound Marketing Mistakes and How to Avoid Them  
17
Apr

The Top 5 Inbound Marketing Mistakes and How to Avoid Them  

Mistake #1: Seeing Inbound and Outbound Marketing as Separate   Most business owners are familiar with traditional, outbound marketing tactics: television, radio, print and outdoor advertising, for example, and are still including some forms of it in their marketing mix with much success. Being as Inbound marketing may be a new concept to many businesses, they...
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5 Mistakes to Avoid When Rebranding Your Business
14
Mar

5 Mistakes to Avoid When Rebranding Your Business

If your business growth has stalled or started to falter, the natural reaction of many business owners is to rebrand their company and offer a new, exciting take on the products and services that they provide. This often pays off extremely well for businesses of all sizes, but there are also often times when the...
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How to Use Consumer Focused Marketing Tactics to Appeal to Holiday Shoppers
09
Dec

How to Use Consumer Focused Marketing Tactics to Appeal to Holiday Shoppers

With the holiday shopping season reaching a feverish pitch, consumer attention deficit will be at an all time high. Finishing up last minute shopping, checking their list twice and thrice more to make sure they didn’t forget anyone, and even traveling at this time of year can quickly result in feeling scattered and overwhelmed. It...
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The 8 Commandments of Customer Service
15
Nov

Client Retention Strategies: Behold, The 8 Commandments of Customer Service 

It’s easy to deliver a positive customer service experience when things are going smoothly and customers are easy to please. But what do you and your sales team do when you’re backed into a proverbial-corner with an unpleasant, demanding or even infuriated customer?   If you’ve worked with customers directly, then you know you face fresh...
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How to Optimize Your Social Media Marketing Profiles | Part 2 
19
Oct

How to Optimize Your Social Media Marketing Profiles | Part 2 

In Part 1 of How to Optimize Your Social Media Marketing Profiles, we walked you through setting up the look and feel of your profiles. Now it’s time to cover the final 7 steps to take in setting up a professional-calibre profile on each of the social media platforms you choose to promote your business...
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