Blog

How to Market to Your Market
brand identity
05
Jun

Building a Strong Brand Identity: Key Elements and Tips

In a competitive business environment, it is not enough for small and medium-sized businesses (SMBs) to offer a phenomenal product or service. The fact is that even if your product is the best on the market, it’s not going to sell without strong branding to help make your product stand out. However, successful branding is...
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AI digital marketing
05
May

How AI is Revolutionizing Digital Marketing

AI is the topic on the tip of everyone’s tongue. The recent popularity of conversational LLM AIs and AI art generation has made a big splash, drawing attention to self-learning algorithms and what they can do given enough data to generate new responses. Considering this surge of popularity, it’s no surprise that AI is having...
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The Top 5 Inbound Marketing Mistakes and How to Avoid Them  
17
Apr

The Top 5 Inbound Marketing Mistakes and How to Avoid Them  

Mistake #1: Seeing Inbound and Outbound Marketing as Separate   Most business owners are familiar with traditional, outbound marketing tactics: television, radio, print and outdoor advertising, for example, and are still including some forms of it in their marketing mix with much success. Being as Inbound marketing may be a new concept to many businesses, they...
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What are Buyer Personas and Why Are They So Important?
11
Mar

What are Buyer Personas and Why Are They So Important?

Buyer personas are one of the most valuable tools in a content marketer’s tool belt.   Buyer personas help you better understand your target customers and provide services and products that appeal to them. They also help you generate content and marketing materials that really speak to your customers’ wants, needs and goals. You could say...
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Top 5 Reasons Every Company Needs a Marketing Plan
02
Feb

Top 5 Reasons Every Company Needs a Marketing Plan

The most successful companies tend to have some elements in common. There is usually an underlying structure and foundation for each department, and an overall agreement towards shared goals. If employees are clear on what your company’s goals are and its plans for short-term and long-term development, it makes working together to achieve those goals...
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rebranding
14
Jan

5 Mistakes to Avoid When Rebranding Your Business

If your business growth has stalled or started to falter, the natural reaction of many business owners is to rebrand their company and offer a new, exciting take on the products and services that they provide. This often pays off extremely well for businesses of all sizes, but there are also often times when the...
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