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How to Market to Your Market
The Top 5 Inbound Marketing Mistakes and How to Avoid Them  
17
Dec

The Top 5 Inbound Marketing Mistakes and How to Avoid Them  

  Mistake #1: Seeing Inbound and Outbound Marketing as Separate   Most business owners are familiar with traditional, outbound marketing tactics: television, radio, print and outdoor advertising, for example, and are still including some forms of it in their marketing mix with much success. Being as Inbound marketing is a new concept to many businesses, they...
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5 Mistakes to Avoid When Rebranding Your Business
13
Dec

5 Mistakes to Avoid When Rebranding Your Business

If your business growth has stalled or started to falter, the natural reaction of many business owners is to rebrand their company and offer a new, exciting take on the products and services that they provide. This often pays off extremely well for businesses of all sizes, but there are also often times when the...
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Don't Sabotage Your Promotion
06
Dec

Common Ways Businesses Sabotage the Success of Their Promotions (and What to Do Instead)

Throughout the year, both online and bricks and mortar businesses decide to run a promotion in efforts to attract more customers and move more inventory. And if the deal is good and well-advertised, the tactic can be a very successful one–because, let’s admit it, everyone loves a good deal. But how many of us have...
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Customer Acquisition Versus Customer Retention
23
Nov

Why Customer Acquisition is a Waste of Time and Money if Your Retention Strategy is Broken 

Growing your company requires earning your customer’s trust, and consequently, their repeat business. Companies budget large amounts of money and focus on various customer acquisition tactics because they know that ongoing customer acquisition is vital to keeping their businesses alive. However, so is customer retention. While both are equally important, many companies don’t see it...
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15
Nov

Plan Ahead Marketing Ideas To Keep You Off The Naughty List

As far as business marketing is concerned, the holiday season calls for some serious planning! Come this holiday season and all brands and companies start work on promotional campaigns and other activities that would lead to maximum sales. Planning ahead could mean starting the process of ideation even a year in advance! Below are a...
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SEO Mistakes That Affect Your Website’s SERP Ranking
02
Nov

10 SEO Mistakes That Affect Your Website’s Visibility in Google’s Search Results 

Where in The World Is My Website on Google’s Search Results?  If you remember the 90’s, (or have been unable to forget those years), you might also remember a kids’ game show called Where in the World is Carmen Sandiego? Basically, three 5th-graders would compete with each other to find this mysterious criminal mastermind; and...
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