Category

Marketing
05
Nov

5 Ways to Excel in Predictive Marketing for Your Business

Simply put, predictive marketing refers to forecasting demand through analysis of statistical data, which can help businesses in developing solutions to manage the demand. Specialist marketing companies analyze past and present data of a company’s sales figures to help them understand customer purchase patterns. This in turn helps them develop consumer focused marketing strategies that...
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29
Oct

Understanding Your Customer’s Persona For Inbound Marketing

Inbound marketing is a strategy that aims at “earning” customers rather than buying them. Businesses use SEO, social media and different forms of content (blog posts, eBooks, whitepapers, newsletters, articles, video and podcasts to name a few) to attract quality website visitors, convert them into paying customers and retain them by nurturing them regularly, with...
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How to Use Inbound Marketing and Outbound Marketing in Unison
13
Oct

How to Use Inbound Marketing and Outbound Marketing in Unison

Many small businesses are turning to inbound marketing for several reasons. Email, search engine, and social media marketing are all relatively cheap channels that come with a large audience. With a successful inbound marketing strategy, businesses can just focus on content creation and wait for the number of their subscribers – and their brand visibility...
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10
Oct

How to Use Effective Advertising Headlines

The great benefit of headlines in advertising copy is their ability to draw the reader into the body of the advertisement. It acts as an initial qualifier for the prospect. Your headline has to be simple and direct and needs to change with your target audience. I should also point out that pictures can be, and...
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Consumer Focused Social Media Marketing
20
Aug

Consumer Focused Social Media Marketing

Most business owners know the importance of using social media as a marketing tool. Unfortunately, many businesses mistakenly place themselves at the center of their social media universe – precisely the opposite of what they should be doing. Stop Making it All About You If you’re using social media as a marketing tool, make it all about...
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Strategies for Online Marketing Portals
16
Jul

Strategies for Online Marketing Portals

Much of today’s comparison shopping is done through portals or platforms. Businesses advertise on search engines like Google and almost any product you can imagine can be purchased through Amazon. Yet, these intermediaries can charge high fees for online marketing. In a recent article published in the June 2014 issue of Harvard Business Review, Benjamin...
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Search Engine Optimization: Do You Use It to Your Advantage?
26
Jun

Search Engine Optimization: Do You Use It to Your Advantage?

Search engine optimization, or SEO, is more popular than it has ever been, and we’re not exaggerating on this one. So the question then becomes: “Do you use it to your advantage?” Even if you think that you do, there could be some things that you’re not aware of. Here’s a list of five ways...
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Open Innovation for Business Planning
18
Jun

Open Innovation for Business Planning

In the past decade, Henry Chesbrough’s theory of open innovation has taken root in many industries. At the heart of this principle is the idea that not all innovations are homegrown. In fact, some of the best ideas may come from outside the company. Thus, utilizing the theory of open innovation can help your company...
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Online Marketing – Making a “Freemium” Model Work
12
Jun

Online Marketing – Making a “Freemium” Model Work

“Freemium” is a popular, and growing, online marketing strategy combining basic features at no cost (“free”) with access to added features through a subscription (“premium”). There are several reasons that make freemium a compelling business model. First, it is a long held maxim in the marketing world that the cost of acquiring a new customer can...
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3 Ways to Use Online Surveys to Grow Your Business
01
Jun

3 Ways to Use Online Surveys to Grow Your Business

Businesses have become increasingly aware of the value of surveys (especially the on-line variety) as an effective means to obtain employee feedback, evaluation of training effectiveness, and market development information. Online surveys can be used to gather internal and external feedback effectively in order to improve a company’s effectiveness and market share. Employee Feedback Satisfied...
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