How does your business define its optimal “customer”? Is it a single person who makes multiple small purchases over time? Perhaps it’s the large corporation that made only one very large purchase, but it was right at the time of year when you desperately needed the immediate cash infusion? Could it be a community of...Read More
If your website already appears on the first page of Google search for your targeted keyword(s), then there’s really nothing you need to do now. If you really don’t know where your site ranks on a chosen term, making each page of your website search-engine friendly is a priority. Search Engine Optimization (SEO) may just...Read More
You might already be optimizing your website for search engines with on-page SEO tactics like keywords, titles, tags, and HTML. Off-page SEO, on the other hand, refers to pieces that are off your main hub, examples of which you will want to explore below. Off-page optimization is just as important as on-page; the two work...Read More
With the continued growth of Internet-based companies, especially those in the SaaS space, new metrics are being used to measure the success of Internet-based marketing campaigns. Customer Acquisition Cost, or CAC, is a metric that is growing in popularity among companies and investors as web-based marketing campaigns offer more analytics and customer tracking capabilities than traditional advertising...Read More
Not only does your audience get frustrated with slow page speeds, but Google does, too. If your speed is lagging, your SEO and ranking may be as well, as page speed is one of the (many) factors Google considers when ranking a website. “If your site is taking too long to load,” Donna Duncan at B2C warns,...Read More
Search Engine Optimization has a direct impact on your business’ bottom line. But you already know that. What you probably don’t know is that in 2015, you will need to focus on six SEO strategies that will boost that bottom line and grow your business! Wondering what they are? Here are Six SEO strategies for...Read More
Marketing your brand is a full-time job. Unless you have the time or in-house resources to promote the heck out of your brand, letting a marketing company do the job for you makes good business sense. You can engage a full-service marketing company to handle every aspect of brand building and advertising – from planning,...Read More
Marketing experts say that if you are not sure or do not have an accurate account of the number of leads generated by your business every month in order to accomplish revenue objectives; you are most likely not taking full advantage of web analytics. There needs to be consistent monitoring of analytics for measuring the...Read More
Even though you may understand the importance of effective content marketing, you must realize that the discipline of creating quality web content takes effort and commitment. Each piece of web content you create must deliver engaging information that provides a unique value to your audience. This is the type of information major search engines like...Read More
SEO is an integral part of any online market strategy. At its core, SEO is the process of attracting visitors from free organic search results on search engines. The only way to increase and drive qualified traffic to your website is to ensure you have a fully optimized website and that you are offering interesting...Read More
