Most business owners know the importance of using social media as a marketing tool. Unfortunately, many businesses mistakenly place themselves at the center of their social media universe – precisely the opposite of what they should be doing.
Stop Making it All About You
If you’re using social media as a marketing tool, make it all about your friends and followers (aka. potential customers). This creates an atmosphere where they will place your business at the center of their universe – the universe that encompasses their interest in the products and services you happen to be selling.
So how do you make your social media activities consumer focused? The same way you make your website more than just an online brochure or sales letter – by publishing quality, relevant content. Don’t worry, we’re not suggesting that you create more content. We’re suggesting you share quality, relevant content.
Here are Two Sources you Can Use:
#1 Your own theme based content website or blog: When you publish new content on those pages, post a link to those articles on your social media outlets. When you do, include a brief summary of what the article you’re linking to is about. What you’re doing here is leveraging content you’ve already created.
#2 The entire internet: You most likely read everyday to stay abreast of industry trends, etc. If you’re not, you probably should be, but that’s a whole other topic. As you read, think about whether the article you’re reading might be of interest to your social media friends and followers. If it is, post a link to it on your social media outlets along with your take on the subject matter covered in the article. What you’re doing here is leveraging content that was created by others.
3 Common Social Media Questions Answered:
Is publishing links to someone else’s content is legal? It is. In fact, you’re helping them by linking to it. The only exception is when republishing an article is explicitly prohibited.
How frequently should you post on social media? At least once per day – more often, if possible. You want to remain as close to the top of their awareness as possible, without being obnoxious. If you link to good content a couple of times per day, you’ll strike a good balance.
Is it ever OK to post promotional content? Sure. But only if there is real value to the consumer in doing so. For example; if you’re having a sale on a popular product or introducing a new product or service, it would be appropriate to mention it. Just don’t overdo it by posting a bunch of different versions of the same promotion, or reposting the same link ad nauseum. Remember, it’s all about your customer, not your business.
By sharing quality content that’s related to your industry in some way, you’re positioning yourself as an expert. It’s this perception in the minds of your friends and followers that places your business at the center of their universe – the universe that encompasses their interest in the products and services you sell.
Contact us to learn more about using social media or writing content as part of a consumer focused marketing strategy.