How Images Boost Engagement on Facebook

Social media experts say that photos and videos are a proven way to increase engagement with your target audience on social media platforms such as Facebook and Twitter. There are several different ways in which your brand could incorporate images into its social media posts on a regular basis. While content is definitely king, visuals have gained an equal amount of importance in today’s social media marketing world.

There are several new studies and reports that suggest that a higher amount of attention is commanded by images or visuals on social media as compared to plain text. So if you are looking for more comments, likes, retweets, clicks and shares, you need to make your social media posts interesting by adding pictures. It’s all about the visual appeal!

Why images work

It is believed that when you incorporate images in your posts, you grab much more attention on social media as compared to simply putting up plain text or links. Images have a higher chance of being shared and they are proven to stimulate reactions and responses among viewers. And nothing is more important than connecting with your consumer at an emotional level if you wish to sell your product to them. Images have the ability to display significant amount of information in a quick and more effective way.

If you look at both the popular social media websites – Facebook and Twitter- you will find that they have made changes to their existing designs to focus more on images. So it is high time that companies made good use of these platforms to post as many pictures as possible and promote their brand and products in an efficient manner.

Below are some tips that could help you use images in the best possible way for your social media marketing campaign:

1. Optimize for engagement:  When you decide to optimize your presence on social media with the help of images or visuals, you have to be careful about selecting the correct picture size and dimensions. Apart from these specifications, you have several brilliant options. For instance, put up ‘product shots’.

Every brand/business is aiming to sell a product and needs to showcase it in good light. You could be selling insurance, ice-cream, footwear or software, you always have something substantial to present to your consumers to convince them to make a purchase. It is not enough to simply talk about your product on Facebook.

Put up good quality product pictures to create a long-lasting impression on the minds of your audience. For example, if you sell customized cakes and wish to promote your business on Facebook, will it be enough to just talk about the flavours or the designs? Wouldn’t an image of a beautiful cake be much more appealing to the customer and make him make a purchase decision quicker?

2. Personality goes a long way: Get personal with your customers by showing them who you are and what your team looks like. Yes, team pictures are a great way to connect with your customers. They like to see the people working behind the scenes and what goes into offering a good product or service. The idea is to add a human touch to the whole process of selling by bringing the seller and buyer closer to each other via images.

3. It’s not about you: If you have to engage your customers on Facebook, the spotlight has to be on them! Your fans want attention from your brand because they look up to it and endorse it. So it is important to throw some spotlight on the fans and followers to keep their level of engagement high.

Showcase their pictures on a larger stage, add tags, give captions to their pictures and just make them feel special. They are guaranteed to share these pictures on their personal pages as well. When you make it entirely about ‘them’, you are likely to earn even more loyalty from your customers.

McAllister Marketing is a full service marketing firm that specializes in aligning consumers and market strategy to increase business growth. We are more than your average marketing company that limits itself to campaign suggestions. We work with you to identify your customers, uncover your competitive advantage and fine-tune your marketing strategy. Contact us, or call 250-380-2299 to learn more about how we can help you with your Social Media Marketing.

 

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