The Importance of Colour in Advertising

The usage of colour in advertising is often a very important choice, since colour can have a tremendous psychological impact on people. The national origin of potential buyers, for example, can influence their preference for colour. The Chinese tend to like metallic golds and reds. Lifestyle preferences can also influence which colours are favoured. Vivid primary colours, such as red and blue, used along with white stripes are representative of an active lifestyle. Such usage of colour could therefore be used to promote sports clothing or equipment.  Below are some of the most popular colours used in advertising, along with some situations when they might be used.

Blue

One of people’s most favourite colour, and is therefore very appealing in many situations. It is appropriate when selling frozen foods, since it creates the impression of ice. It also tends to convey a feeling of honesty and dependability, so it would be a good choice if a brand has a particular need for trust.

Red

The second most preferred colour, after blue. It is the hottest colour available to marketers, often signifying action. This colour can be used to promote soups and meats. Red is also perceived as being very masculine, so it can be used in advertising for products that target men, such as aftershave.

Green

It’s looked upon as a symbol of freshness and health. Consumers are more health conscious than ever these days, so green is suitable for many advertising campaigns. This colour can also be used to promote products or services that are environmentally friendly. Since global warming and other environmental issues are important to many people today, such campaigns often make a great impact.

Choosing the correct colours to use in an advertising campaign can be a difficult decision. If you need help with your advertising contact us we will find the right colour choice for your advertising.

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